‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

The Lithuanian capital of Vilnius has launched a new campaign that makes fun of its own obscurity among travel destinations globally.

The campaign, called ‘Vilnius: Amazing Wherever You Think It Is’, follows the tradition  of the award-winning ‘Vilnius – the G-spot of Europe’ campaign, which claimed that “nobody knows where it is, but when you find it, it’s amazing”.

The idea to use the city’s obscurity as a tool to draw more tourists is also backed by data.

According to the 2019 study, done by Go Vilnius, the official development agency of the city which initiated the campaign, only five per cent of Brits, three of Germans and six per cent of Israelis know more than the name and the approximate location of Vilnius.

A campaign-dedicated website asks visitors to guess where Vilnius is for a chance of winning a trip to the city while being informed of myriad reasons why the Lithuanian capital is amazing.

The campaign also features a hilariously playful video in which people on the streets of Berlin are asked if they know where Vilnius is. The video will be spread through online platforms along with ad campaigns in target markets and selected media outlets.

 

Furthermore, billboards in London, Liverpool and Berlin will portray Vilnius reimagined in various fantasy worlds.

According to the director of Go Vilnius, Inga Romanovskienė, the idea was to turn the city’s disadvantage of being a lesser-known European capital into an entertaining and fun campaign in which Vilnius laughs at its obscurity.

“Vilnius is continuing the course of presenting itself as an easygoing yet daring city; unafraid to laugh at its faults and break free from certain norms,” she said.

“Our goal is to show that no matter where people think Vilnius is located, it is a great place to go visit.”

The new campaign is the work of Baltic advertising agency Bechtle & Milzarajs.

Latest News

  • Destinations
  • Tour Operators

Mat McLachlan Battlefield Tours advises final call for Anzac Day 2025

Mat McLachlan Battlefield Tours has advised that the final call for Anzac Day 2025 is on 31 January 2025 with pre-registration also available for Anzac Day 2026. Travellers are encouraged to book their spot for either the 10-day Anzac Day on the Western Front departing on 19 April from Paris or the 8-day Anzac Day […]

  • Destinations
  • Hotels

Two destinations to visit in Mexico for Valentine’s Day

Valentine’s Day is quickly approaching and here are two romantic getaway destinations in Mexico to make any traveller’s day with their special someone even better. Casona Roma Norte, Mexico City This Valentine’s Day is the perfect time to visit Mexico City, as the streets come alive with roses, heartfelt gifts, and the city basks in […]

  • Aviation
  • Luxury

Emirates debuts new uniform for Premium and VIP Passenger Services team

Emirates has debuted a new uniform designed for its Premium & VIP Passengers Services team, who are responsible for the seamless transfer of VIPs through Dubai International Airport. The new uniform has echoes of the iconic Emirates cabin crew look, however, exclusively represents Emirates’ elite unit that caters to high profile customers. A new look […]

  • Appointments
  • News

BEIA appoints Rachel Cook as its new chair

The Business Events Industry Aotearoa (BEIA) Approved Professional Conference Organisers (PCO) Group has appointed Rachel Cook as its new chair. Cook is the business director of Conference Innovators (CI) and since joining CI 20 years ago has been instrumental in the company’s continuing growth and success. She plays a pivotal role in building and supporting […]

  • Hotels

Gaya Island Resort unveils its Wildlife Wonders package

Gaya Island Resort has unveiled its Wildlife Wonders package, a meticulously crafted 4-day, 3-night adventure designed for nature enthusiasts eager to discover the island’s rich biodiversity. The resort is nestled on the tranquil shores of Pulau Gaya, the largest island in Tunku Abdul Rahman Marine Park just off Kota Kinabalu. Its location makes it the […]

  • News

New Caledonia is open and ready for business as Smartraveller downgrades warning

Eight months after the civil unrest, the South Pacific destination of New Caledonia has reopened and is ready to welcome Australian tourists. Smartraveller has recently downgraded its travel advice to the destination following the removal of the nation’s curfew on the 2nd of December. The island is currently rated as amber – ‘exercise a high […]

  • Business Travel
  • Hotels

Atura Wellington unveils newly refurbished rooms in the New Zealand hotel

Atura Wellington, the former Thorndon Hotel by Rydges, has unveiled its newly refurbished rooms in the New Zealand hotel. The rooms were completed following a full refurbishment of all public spaces as part of a broader redevelopment plan. All 108 guest rooms have now been upgraded. The hotel is in the historic Thorndon neighbourhood and […]