Tourism NT’s new ‘Seek Different’ campaign encourages Aussies to reunite
Tourism NT has released three new Television Commercials for its award winning ‘Seek Different’ campaign, this time encouraging Australians to reconnect with loved ones in the Northern Territory.
The campaign addresses the desire of Australians who want to reconnect with the loved ones that they have been separated from over the last two years.
Iconic destinations such as Uluru, Alice Springs, and Darwin, are featured and aim to inspire Aussies to visit the NT for a bit of a different holiday.
Executive director of marketing at Tourism NT, Tony Quarmby said the campaign comes as travel restrictions ease around the country and people desire reconnecting with family and friends.
“Our Seek Different campaign messaging has resonated with audiences since we launched it in March last year, and in this second phase we’ve tapped into what Australians want and need right now – and that is the desire to physically connect with friends and family they have been missing,” Quarmby said.
“There is no better time for friends and family to safely reconnect and no better place than the Northern Territory to explore somewhere different together.”
The campaign is produced by marketing and advertising agency KWP! and the three TVC’s feature friends and family reuniting in the Northern Territory and enjoying unique experiences including Segway tours around Uluru, exploring Ormiston Gorge in the West MacDonnell Ranges, and enjoying the family-friendly waterfront precinct in Darwin’s CBD.
Integrated team lead at KWP! Tristan Glover said, “Every bit of data we’re seeing indicates visiting friends and relatives is going to be the big driver of travel in 2022. As people will finally be able to get together with the interstate friends and relatives they haven’t been able to see during the restrictions, we saw the opportunity to make the Territory the place to reconnect this year.”
The launch of the new ‘Seek Different’ campaign coincides with the final weeks of the NT Summer Sale, the Northern Territory Government’s incentivised summer tourism campaign which offers savings to fully vaccinated Australians. The NT Summer Sale will run until 31 march.
“Summer in the Territory is a unique time of year, and we’re encouraging Australians to take advantage of the incredible deals available with the NT Summer Sale. For a limited time Australians can save up to $1,000 off their NT summer holiday. It’s the perfect opportunity to get away and reconnect with loved ones,” Quarmby concluded.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
alice springs darwin KWP! northern territory nt NT Summer Sale Ormiston Gorge Seek Different Tony Quarmby tourism nt Tristan Glover uluru West MacDonnell RangesLatest News
Existing investors pick up Hurtigruten for €500M
Norwegian group expedition company Hurtigruten Group has confirmed its sale to a consortium of existing investors for a sum of EUR 500m (A$811 million). The acquisition will mark the final separation of HX (Hurtigruten Expeditions) from sister company Hurtigruten. Both companies were previously part of the Hurtigruten Group. From January 2025, each business will exist […]
Jetstar launches cyber Monday sale with Sydney to Byron from $35
If you're still sat at your desk and not on a flight to Byron, then what are you doing with your life?
The Aussie holiday hotspot where airline ticket fraud is 2.5x more likely
Double check that ticket before you click on the 'buy' button.
GALLERY: Travel industry gathers in Sydney for Moana 2 screening
We know this event certainly helped the mums and dads of the travel industry earn some brownie points.
G Adventures reveals 2025 ‘Where to Travel’ list
If you needed any inspo on where to travel in 2025, then this is the list for you!
Brand USA partners with Luxury Escapes, takes over Chadstone Store for Thanksgiving Event
Between Black Friday and all the Thanksgiving events, we're starting to feel very American.
Defying Convention to Deepen Connections: Booking.com’s 9 2025 travel predictions
Here at TW we appreciate this nod to the Wicked film. If you haven't seen it - run don't walk.
Collette’s Black Friday Deals Extended to 11th December!
Black Friday is no longer a day. It is an entire period.
nib Travel launches ‘Holiday Hustle’ agent incentive
'Tis the season to be rewarded. This is the type of Christmas gift we like.
Celestyal F1 Doha trip offers triple treat for travel advisors and destination managers
Seeing Piastri snatch third almost made us want to jump onboard again for the next race.
Celestyal Journey debut and F1 race mark busiest week in Qatar since 2022 World Cup
A feast of options for cruise, fight and motor racing fans. It's a hot destination - literally.
Turkish Airlines touches down at Sydney Airport
It's been years in the making, and unfortunately this planeload of travellers arrived on a rainy Sydney evening.
Qatar Airways has partnered with tennis star Novak Djokovic as wellness advisor
Is Novak the GOAT? It's up for debate, but his new deal with Qatar certainly isn't.
ACCC gives interim approval for Virgin Australia and Qatar Airways to launch 28 new flights to Doha
After having its bid rejected last year, Qatar, it appears, has had the last laugh.
NSW Tourism Association announces 2024 Awards winners
The NSW Tourism Association has announced the winners of the NSW Tourism Awards 2024 at a gala event at the Star Sydney. The evening celebrated the tourism and hospitality sectors in NSW, which are delivering world-class visitor experience that growing the NSW visitor economy. Winners were recognised with gold, silver, and bronze awards for their […]
Scoot announces Black Friday sale deals until 30 November
We hope you make rash decisions, because you've got a day-and-a-half to capitalise on this deal.
Tasting Australia announces Journey Beyond as its new presenting partner
Seems like enough of an excuse for a Friday afternoon bonding session at the Journey Beyond offices to us!
Tourism & Transport Forum survey finds 75% Aussies to travel this summer despite cost of living
Whether it's a few quiet nights or a smart yearly budget, there's not much keeping Aussies home over summer.
Events deliver $777 million in impact for Melbourne, Geelong and beyond
Events are big business in the State of Victoria!
South Korea is becoming one of Wendy Wu Tours’ most sought-after hotspots for 2025
If Wendy's calling it, we think it's a good idea to follow her lead.
Madame Tussauds Sydney honours the Irwin’s with new figures of Steve and Robert
When we saw this news, one thing came to mind. Crickey! That's a great Friday yarn.
Aviation’s answer to Shark Tank? Emirates hosts three-city pilot recruitment show
A great opportunity for anyone who knows they want to be a pilot. Not us, we will remain passenger princesses.
Cruise Month delivers best ever results, CLIA says
The proof appears to be in the pudding when it comes to Cruise Month... See you in October!
Korea strengthens MICE play with new convention centres
Okay, here us out. What about a Squid Games-themed conference!? We'll see ourselves out.
Women in Travel: Europ Assistance ANZ CEO Anna Gladman on embracing opportunities
Can you believe we are less than a week away!? We're just a bit excited!
European Union green lights Korean Air x Asiana Air merger
Our aviation stories have been largely red lights recently, but here's a nice change up.
Crown Resorts to house new Golden Century restaurant and Icebergs Harbour Bar
An old inner-city favourite and an Eastern Suburbs hotspot to open at the Crown, seems like a winner to us.
Australian Airports Association welcomes Labor’s approval of Sydney Airport slot management reform
Sydney Airport is no doubt getting its ducks in a row before the cities much anticipated second airport arrives.
Visit USA brings the travel industry together for annual Thanksgiving breakfast
If you kick your morning event off with Mimosas, you're sure to have an happy crowd, or at least happy TW team.
Emirates officially unveils its first A350 aircraft
For the first day of Christmas Emirates gave to me, a brand new Airbus A350!
Major events shape Accor success as new openings promise even more
Now that Taylor Swift and Coldplay have been and gone, who's going to do the numbers for Accor in 2025?
Webjet taken to federal court over allegedly misleading consumers over hidden flight fees
The latest instalment in the Webjet saga has landed.
Abu Dhabi solidifies status as a premier cultural and socialhub
With our editor in Abu Dhabi as we file, we hope he remembered his sunscreen, and some ear plugs for the F1!
Solomon Island braces for 2024 Oceania Rugby Sevens Tournament
If there is one thing that unites everyone from everywhere, it is sport.
Stuba invites VIP partners to five fun filled days in Fiji
Whether they were exploring Fiji, checking out new hotels or relaxing by the pool, we're sure there were no complaints!
Salter Brothers Hospitality redefines Australian luxury with new brand identity
Much to the dismay of the pepper sisters...