Tourism Tasmania opens creative agency pitch

Bay of Fires on the east coast of Tasmania, Australia.
Edited by Travel Weekly


Tourism Tasmania is calling for agencies to submit for its lead creative agency contract, with the successful candidate to deliver creative and strategic work that connects travellers emotionally and culturally with the state to drive visitation.

The contract will be for a period of up to seven years, with an initial three-year term commencing in February 2025, followed by two optional two-year extensions.

The successful agency will work with Tourism Tasmania to deliver a creative marketing program that sets the state apart in a competitive national and international destination marketing sector.

Interested agencies can download the Request for Expression of Interest (REOI) documents and submit an REOI through the Tasmanian Government tender website: www.tenders.tas.gov.au

Submissions close at 2pm on 1 August 2024.
Any procurement related questions should be directed to chris.wilson@tourism.tas.gov.au.

Lead Image: Bay of Fires, Tasmania, Australia

Tourism Australia names Accenture Song as creative partner

Latest News

  • Cruise

Holland America 2026-27 ANZ and Asia cruises now open for booking

Holland America Line’s 2026-2027 Australia, New Zealand and Asia cruises are now open for booking with itineraries including four Legendary Voyages showcasing the premium cruise line’s expertise in longer, destination-rich cruises. Ranging from 13 to 35 days, the carefully crafted routes enable guests to authentically experience some of the globe’s most sought after destinations. From […]

  • Luxury
  • News
  • Tour Operators

APT reveals rebrand for Luxury Travel arm with new look and new monogram

APT Travel Group, Australia’s largest family-owned tour and cruise company, has unveiled a transformative rebrand for APT Luxury Travel, introducing a new era with a fresh, contemporary new look. At the heart of the rebrand is a newly designed luxury monogram, replacing the company’s old logo. APT said the elegant, bespoke symbol represents the legacy […]

  • Events

Brand USA Trade Expo returns to Auckland and Wellington

Brand USA, the destination marketing organisation for the US, has announced the return of its New Zealand Trade Expos in partnership with Air New Zealand and United Airlines. Registrations are now open and are free for travel agents. Last year’s event sold out quickly, so agents are encouraged to register early to secure their place […]