Tourism Tasmania’s Come Down For Air campaigns to continue under BMF

Tourism Tasmania’s Come Down For Air campaigns to continue under BMF
Edited by Travel Weekly


Tourism Tasmania has appointed BMF Australia as its lead creative agency which will continue to work on the creative strategy and execution for the state’s destination brand.

Tourism Tasmania said the appointment, following a competitive tender process, builds on a successful partnership and will see the continuation of long-term brand platform Come Down For Air and winter campaign The Off Season.

“We were incredibly impressed by the calibre of talent, amount of effort and professionalism among all applicants, demonstrating a strong and competitive creative industry in Australia,” Tourism Tasmania CEO Sarah Clark said.

“BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania. We are excited to continue to work together in setting Tasmania apart from other destinations.”

BMF CEO Stephen McArdle says they are thrilled to continue their partnership with Tourism Tasmania.

“It is a privilege to work with a client that shares our commitment to creativity, and we’re excited to build on the incredible success we’ve already achieved together. We can’t wait to create more work that highlights the
distinctiveness and beauty of Tasmania,” McArdle said.

Over the past five years, Tourism Tasmania’s brand platform Come Down For Air and winter campaign The Off Season have earned prestigious industry accolades, including a Gold Effie for Strategy and Insights in 2023 and Silver Effie for Long-Term Effects in 2024.

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