TravelManagers Australia records healthy increase in 2024 sales, COO reveals

TravelManagers Australia records healthy increase in 2024 sales, COO reveals
Edited by Travel Weekly


TravelManagers Australia finished 2024 with a healthy 12 per cent year on year increase in sales, chief operating officer Grant Campbell has revealed.

The result builds onto an already exceptional performance in 2023 and sets the stage for even greater achievements in 2025 and beyond.

“TravelManagers’ growth in 2024 has been driven by increased demand for a variety of destinations, with double digit growth for New Zealand, Asia and North America,” Campbell said.

“Cruise sales have grown by 30 per cent, fuelled by a similar increase in international cruise departures between 2023 and 2024, while South America has increased by a phenomenal 48 per cent.”

Around 40% of the TravelManagers network achieved annual sales of more than one $1 million in 2024, while around 13 per cent of PTMs performed even better with over $2 million recorded.

Campbell points out that “is only possible because understand their clients, anticipate their needs and consistently deliver beyond their expectations.”

“Our 50 top-selling PTMs continued to excel by sustaining impressive commission earnings in 2024,” he added. “Given they have the option to structure their business using a 90/10 commission split, they are exceeding the outdated notion that travel can’t be a financially rewarding career.”

In October, TravelManagers was named Most Outstanding Mobile Advisor Network at the National Travel Industry Awards (NTIA) for the third time in four years. Campbell emphasised the accomplishments of its individual PTMs and NPO team in achieving this milestone.

Campbell also added that TravelManagers’ regional PTMs are performing on par with their peers based in Australia’s major metropolitan centres.

“Among those who consistently appear in the ranks of our top 50 achievers, we have PTMs based in Dubbo, Parkes, Coffs Harbour, Forster, Anna Bay, Geelong, Devonport, Townsville and Kapunda,” he said.

Support for PTMs from TravelManagers’ National Partnership Office (NPO) throughout 2024 included 126 virtual training seminars, 174 famil opportunities with partner suppliers, and comprehensive induction seminars for 64 new PTMs. Having an emphasis on consistently training PTMs the network in NDC ensures are as well placed as possible to maximise earning capacity and be competitive.

Its team of nine Business Partnership Managers (BPMs) – the highest number of on-ground support network of any mobile advisor business organised cluster meetings, catch-up lunches and more than 850 individual face-to-face meetings with PTMs. Additionally, marketing team executed more than one hundred campaigns designed to target a high-quality database of clients.

Campbell said TravelManagers is enabling its PTMs to ‘Work Smarter,’ as reflected in the theme of its highly rewarding 2024 National Conference, which took place in Cairns in September.

“Our focus is on developing and refining the tools they need to reduce stress and build resilience, while also implementing technological innovations that will enhance productivity and inform decision-making,” he said.

It’s an ongoing process which Campbell believes is integral to the future success of TravelManagers and its PTMs.

“With an increasing number of experienced travel advisors drawn to freedom, flexibility and great earning potential offered by TravelManagers’ home-based model, we are entering 2025 with optimism and high expectations.”

Updated: This story corrects an earlier version that incorrectly interpreted some figures.

An infographic demonstrating TravelManagers’ key performance results of 2024.

Featured image: TravelManagers Australia chief operating officer Grant Campbell.

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