Trip.com’s Global Partner Summit attracts over 2,000 industry figures to Singapore

Trip.com’s Global Partner Summit attracts over 2,000 industry figures to Singapore
Edited by Travel Weekly


Trip.com Group held its Global Partner Summit in Singapore this week, inviting guests from across the travel industry, including accommodation, airline and destination marketing partners.

More than 2,000 partners and media attended the event which was held at the Resorts World Singapore – Convention Centre.

In his address, James Liang, Co-Founder and Chairman of Trip.com Group, explained why travel is unique from a multifaceted perspective.

James Liang Trip.com Group Global Partner Summit. (Supplied)

“Psychologically, it fulfils a high level of need which is not easily saturated. In economic terms, it is a long-term, high-growth industry,” Liang, said.

“At the social level, it promotes human understanding, enhances communication and brings peace and inclusiveness. Philosophically, tourism helps promote human innovation, thus pursuing the long-term prosperity of human civilisation.

“At Trip.com Group, we have made it our mission to provide the best travel experience possible. We will explore AI innovation, travel content marketing, and sustainable practices to enhance every aspect of the user experience while preserving our planet and community.”

As the tourism industry gradually recovers and grows, Trip.com Group has taken a significant step towards its “Local Focus, Global Vision” strategy by holding its Global Partner Conference abroad for the first time.

The move signifies the ambitious outlook for the inbound and outbound tourism industry and reaffirms the company’s commitment to enhancing global partner growth.

Speaking at the conference, Jane Sun, CEO of Trip.com Group, recapped the vigorous recovery of its businesses and reflected on the potential for further growth.

“Guided by our strategy, multi-dimensional innovations in content marketing and AI-driven products, we have strengthened the Group’s business, accelerating our recovery and bringing forward new growth drivers,’ she said.

“Our approach continues to pay dividends, with the number of Trip.com bookings doubling this year compared to 2019 and the number of flight reservations for our EU partners increasing sevenfold.”

Jane Sun. (Supplied)

Various businesses have achieved restorative growth across the platform with domestic hotel reservation volumes increasing by an average of 60 per cent among Trip.com Group partner hotels.

The growth extended to global scenic attraction tickets and reservations on Trip.com. and domestic group tours sector also experienced an increase in Gross Merchandise Value (GMV) with a 53.6 per cent surge compared to the same period in 2019, highlighting the overall resurgence of the industry.

Trip.com Group’s innovative marketing strategies have led to a threefold increase in new customers and a 263 per cent spike in product sales in the first three quarters of the year such as a 54 times increase in new customers for air tickets.

Diverse product offerings, including multi scenic attractions tickets, as well as concert tickets with hotel packages, generated an astounding 188-fold increase in hotel reservations in recent months.

Dedicated to supporting and enhancing the communities it serves, Trip.com Group has taken significant steps to incorporate sustainable travel products into its various business lines, including flights, car rental, and corporate travel.

Over 16 million people have chosen these sustainable travel options, favouring the company’s low-carbon products.

As part of its ongoing commitment to promote a sustainable travel industry, Trip.com Group launched its Low-Carbon Hotel standard initiative, which aims to encourage eco-friendly practices, and facilitate a shift towards a more sustainable travel ecosystem by collaborating with hotel partners. Trip.com Group has engaged with nearly 1,000 hotel partners in this transformative project.

With its global reach, diversified supply chain, and strengthened technological capabilities Trip.com Group is distinctively positioned to bolster and promote regional and local destinations to eager travellers worldwide.

Latest News

  • Aviation

Qantas August stats show almost three-quarters of its flights depart on time

Qantas has reported it was the most on-time major domestic airline in August, with almost three-quarters of flights departing on time. According to the latest government data, 74.7 per cent of Qantas flights (Qantas and QantasLink combined) departed on time last month. The result was a slight improvement on Qantas’ July performance and nearly three […]

  • Appointments
  • News
  • Tour Operators

TTC names Melissa DaSilva interim CEO of TTC Tour Brands

The Travel Corporation has announced the appointment of Melissa DaSilva as interim CEO of TTC Tour Brands, effective immediately. DaSilva, who most recently served as president of TTC Tour Brands North America and brings more than three decades of travel industry expertise to her new role, succeeds Gavin Tollman who will exit the business when […]

  • Attractions
  • Food & Beverage

il Mercato Centrale Melbourne launches with full lineup of artisanal food outlets

Melburnians can now be transported to Italy, thanks to il Mercato Centrale which has opened in Collins Street and is set to serve thousands of visitors in the heart of Melbourne’s CBD. There is a wide range of culinary offerings, all under one roof, as well as entertainment, free community events and monthly artisan masterclasses. […]

  • Events

Business Events Victoria encourages applications for regional business events funding

Business Events Victoria is encouraging conference and event organisers to apply and make the most of all regional Victoria has to offer. The funding is part of the Regional Business Events Program, which is being delivered by Business Events Victoria in partnership with Melbourne Convention Bureau. The program supports national and international businesses to host […]