‘Turn up in the Northern Territory this Spring’ campaign deals

‘Turn up in the Northern Territory this Spring’ campaign deals
Edited by Travel Weekly


Tourism NT has launched its spring campaign intent on inspiring Australians to seek a unique holiday experience and to book travel between August and November 2024.

The ‘Turn up’ campaign invites Australians to turn up in the Northern Territory during the spring shoulder season to experience an early summer and turn up their senses by discovering the NT’s vibrant spring experiences.

The campaign highlights the benefits of travelling during this time, including fewer crowds and more deals, showcasing how the NT’s weather, adventure, natural beauty, colours, connections and overall experiences are amplified or ‘turned up’ in the springtime.

It has partnered with leading travel retailers and partners including Jetstar, Virgin, Webjet, Tripadvisor/Viator, NT Now/Holidays of Australia and local tourism operators to offer enticing deals.

Consumers can enjoy ‘turned up’ deals on their spring holiday via the partners during the campaign period. Travel dates are 1 August 2024 to 30 November 2024.

The activity will be executed via a nationwide media strategy across TV, outdoor placements, social media, news partnerships and digital media buys, complemented by an integrated PR and organic social media approach.

As part of the new campaign a new ‘Turn up’ campaign video has been produced (see below).

The key messages of the campaign are:

  • Turn up for an early summer this year.
  • Turn up for a different holiday this spring.
  • Turn up for fewer crowds this spring.
  • Turn up for spring deals in the Northern Territory.

Kakadu is a magical place, but why do so few Aussies get to see it?

Feature image: A still from the video campaign.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

tourism nt

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