TV cook Poh Ling Yeow unveiled as NT’s newest ambassador

TV cook Poh Ling Yeow unveiled as NT’s newest ambassador
Edited by Travel Weekly


Cook, artist, author and TV presenter Poh Ling Yeow has been unveiled as the Northern Territory’s newest ambassador, inspiring Australians to discover a holiday that’s ‘different in every sense’.

Known for her love of food, art, travel, and culture, Poh has taken an unforgettable adventure across the Northern Territory, travelling through the Top End, to iconic destinations such as Litchfield National Park, Finniss River Lodge and the Territory’s tropical capital, Darwin.

Her journey also led her into the Red Centre, where she discovered visited Alice Springs (Mparntwe), Hermannsburg (Ntaria), Ormiston Gorge, Ellery Creek Big Hole, Rainbow Valley Conservation Reserve, and the majestic Uluru-Kata Tjuṯa National Park.

Poh Ling Yeow at Ellery Creek. Photo: Toby Zerna for Tourism NT

In her new role, Poh will spotlight the Territory’s unparalleled beauty, rich cultures, vibrant food scene and artistic heritage, inspiring travellers to experience its unique magic firsthand.

“As someone who adores travel, learning, and finding inspiration in new places, the NT is a dream destination. From the breathtaking Top End to the awe-inspiring Red Centre, I’ve fallen in love with it all – and I couldn’t be prouder to showcase everything this extraordinary place has to offer,” she said.

Tourism NT chief marketing officer Tony Quarmby shared his delight at welcoming Poh Ling Yeow as the newest ambassador for the NT.

“Poh’s passion for food, art, culture, the outdoors and exploration perfectly capture the essence of the Territory,” he said.

“Everywhere she went, she connected effortlessly with visitors and locals alike, with fans from Australia and around the world flocking to meet her. Poh’s genuine warmth, authenticity and deep connection to the landscapes and stories of the Territory make her the perfect inspiration for others to explore our incredible destination.”

Poh’s adventures in the Top End and the Red Centre will be brought to life across social media and other platforms, giving audiences a front-row seat to the magic of the NT.

Taking in the Top End scenery. Photo: Toby Zerna for Tourism NT

Poh’s favourite NT experiences:

Darwin and Finniss River Lodge

“Darwin instantly felt like home with its tropical vibes and the incredible Asian-inspired food scene,” she said.

“And that sunset over the azure water was just breathtaking! The food there typifies Darwin – delicious, culturally authentic, vibrant and laid back.

“Finniss River Lodge, just outside of Darwin, was an absolute foodie paradise! I loved being taken to forage for native bush foods that end up on the menu – talk about paddock to plate! Breakfast amongst the giant termite mounds was amazing! And don’t even get me started on the cows and the larger-than-life Territory cattlemen, Brad and Pete – true-blue characters who had me laughing the whole time as we explored the stunning property on buggies. Oh, and the bush bees! As a bee lover with hives at home, getting up close and learning about these native bees was the cherry on top of an already incredible experience.”

Poh Ling Yeow at Finniss River Lodge. Photo: Toby Zerna for Tourism NT

Litchfield National Park

“My trip to Litchfield National Park’s Tjaynera Falls (Sandy Creek Falls) was absolutely next level! I’m usually a pretty low-key traveller, but being scooped up by helicopter from Finniss River Lodge and dropped straight into the most stunning freshwater swimming hole was just unreal. Swimming in crystal-clear water under a waterfall and then flying back to Darwin in style was pure magic and a total pinch-me moment!”

Poh Ling Yeow Litchfield National Park’s Tjaynera Falls (Sandy Creek Falls). Photo: Toby Zerna for Tourism NT

Alice Springs (Mparntwe)

“Alice Springs is an absolute gem! It’s so easy to get to and the perfect hub to explore some of Australia’s most jaw-dropping scenery. The town is so unique and quirky with amazing accommodation, vibrant art (I couldn’t resist snapping up some Tjanpi Desert Weaver jewellery), and the freedom to hit the open road for epic outback adventures.

“And the food scene was amazing! I finally ticked off an NT institution with Jimmy Shu’s iconic Hanuman restaurant which was stunning and even swung by the KFC drive-thru to see if it really lives up to its cult status as Australia’s best. Spoiler: it does!”

Chef and MasterChef season 1 runner-up Poh Ling Yeow pictured at Simpsons Gap near Alice Springs. Photo: Toby Zerna for Tourism NT

Tjorita / West MacDonnell National Park (Ormiston Gorge, Ellery Creek and Simpsons Gap)

“Ormiston Gorge and Ellery Creek are like hidden inland beaches – so unique, so stunning, and just a stone’s throw from Alice. Even after all my travels around the NT, this trip blew me away with new destinations. Honestly, I’m calling it – the NT has the world’s best pristine freshwater waterholes!

“I really felt a spiritual connection to Simpsons Gap, a beautiful sacred site for the local Arrernte people I put my head against decade old gum trees and listened to them drinking water from deep beneath the dry riverbed – it blew my mind. I could have stood and hugged those trees for hours, while I basked in the incredible beauty.”

Rainbow Valley Conservation Reserve

“Rainbow Valley is a total hidden gem! I was there at sunset, and oh my gosh, what a show. The ground was blanketed in wildflowers, and the sandstone rock faces lit up like they were alive – pure magic. It blows my mind that the NT has so many stunning spots that are easy to get to but still feel so remote and untouched.”

Poh Ling Yeow at Finniss River Lodge. Photo: Toby Zerna for Tourism NT

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Famil

TravHost launches expert hosting service to transform industry famils

TravHost offers a pioneering service bridging the gap between media professionals, travel agents and tourism organisations, addressing the demand for exceptional famil hosts. Founded by seasoned travel media professionals Fiona Harper and Carolyne Jasinski, TravHost is poised to revolutionise the way tourism organisations and travel companies approach famils. With decades of experience in tourism and […]

  • Tour Operators
  • Travel Agents

Book big and bag a spot of the TTC Tour Brand’s Top Achievers’ Famil

TTC Tour Brands’ Top Achievers Famil incentive is back, rewarding top-selling agents with the chance to embark on an unforgettable trip to a destination that remains a secret – for now. Agents who have sold any Luxury Gold, Insight Vacations, Trafalgar, Costsaver and Contiki, from 1 December 2024 to 14 March 2025, go into the […]

  • Business Travel
  • Conferences

New Zealand International Convention Centre to open in February 2026

The New Zealand International Convention Centre (NZICC) has announced it is opening its doors to New Zealand and world conferences and events in February 2026. The long-awaited NZICC is set to transform New Zealand’s conference and events industry, boosting visitation and the wider economy with its world-class facilities. Located in the heart of Auckland’s CBD, […]

  • Cruise
  • Events

AmaWaterways invites AU/NZ travel trade to An Evening with AmaWaterways events

AmaWaterways has announced the dates of its upcoming An Evening with AmaWaterways events for travel advisors, just over a year after it entered the Australian and New Zealand markets. Dedicated to travel advisors, the events will be held in six cities and will be hosted by AmaWaterways’ regional sales managers, plus feature a presentation from […]

  • Destinations
  • Tourism

Mooloolaba cruise season boosts Sunshine Coast tourism and trade

Mooloolaba is set to welcome a series of cruise ships through February and March 2025, significantly boosting local businesses and tourism to the Sunshine Coast. Their arrival is expected to create a vibrant atmosphere and provide a substantial economic uplift to the region. Viking Sky kicks off the season on Sunday 8 February, with 930 […]

  • Food & Beverage

Little Pete Brewing opens first of its kind open-air bar

Little Pete Brewing has opened a new open-air bar at 543 Step Rd, Langhorne Creek, a must-visit South Australia destination for a drink with a view. The first-of-its-kind open-air bar sits on 8ha, surrounded by vineyards and paddocks, with the Bremer River flowing nearby and framed by majestic ancient river red gums. “We always felt […]

  • Events

CENTREPIECE is set to make a splash at AIME 2025

CENTREPIECE is set to make a splash at AIME 2025 with a one-of-a-kind activation that showcases their world-class event capabilities to inspire event planners and decision-makers. CENTREPIECE is located in the heart of Melbourne & Olympic Parks, Victoria’s epicentre for live sports and entertainment and home to world-renowned venues including Rod Laver Arena, AAMI Park, […]

  • Destinations
  • Tourism

NYC Tourism + Conventions announces two exciting new events

NYC Tourism + Conventions has announced ‘NYC Off-Broadway Week 2025’ and ‘Value Family Activities’ events lined up for this year. NYC Off-Broadway Week 2025 2-for-1 ticket sales for this event have begun with this season’s program featuring 29 Off-Broadway performances, including 18 new participants. The twice-yearly program runs from 17 February through 9 March with […]

  • Events
  • Tourism

Jeju wins bid to host 2028 Asia-Pacific Microscopy Conference

The Korea Tourism Organization (KTO) has successfully secured the 14th Asia-Pacific Microscopy Conference (APMC14) for Jeju in November 2028. This was achieved in partnership with the Korean Society of Microscopy, Jeju Special Self-Governing Province, Jeju Convention Bureau, and Jeju International Convention Center. Korea was selected as the final host after strong competition at the 13th […]

  • Cruise
  • Food & Beverage

Oceania Cruises sets new standard for onboard dining: one chef for every 10 guests

Oceania Cruises, renowned for The Finest Cuisine at Sea, has set a new standard for onboard dining with an exquisite new menu evolution in The Grand Dining Room. Launching on its newest 1,200-guest ship, Allura, in July 2025, the reimagined menus introduce over 270 brand-new recipes, from curated Signature Eggs Benedict breakfast selection to a chic French […]