Virgin Australia launches playful new ad campaign

Virgin Australia launches playful new ad campaign

Airline Virgin Australia has unveiled a new product campaign via creative advertising agency DDB Sydney.

The campaign contains a healthy dose of cheekiness from Virgin, as well as showcase product features that flyers may not know are offered by the airline.

The campaign launches with three product TVCs that focus on Virgin Australia’s Economy X, in-flight WiFi and all-inclusive airfare offerings.

To support the new TVCs, the airline is also launching a digital, social and radio campaign that introduces a new visual identity and reflects a similarly playful tone.

Virgin Australia marketing director Michael Nearhos said: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience.

“And the best part is this is just the start of an exciting new period for our communications.”

DDB Sydney executive creative director Tara Ford said: “It was an absolute joy to bring a brand to life that wanted to have some fun, and I think you can see that in the work.

“We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”

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