Vox Group expands global presence with acquisition of travel tech player

Vox Group expands global presence with acquisition of travel tech player

Vox Group has announced it has acquired cultural guiding provider Sycomore, as it looks to strengthen its multimedia product offering in the tourism industry.

Sycomore offers interactive guiding devices and audio-visual content, and has been serving cultural sightseeing needs for 30 years. Over this time, it has launched more than 2,000 projects in major museums and galleries around the world.

The company’s high-specification equipment is the mainstay of audio operations in world-renowned venues such as the Chateau of Versailles, Mont Saint Michel, the Chateau of Chenonceau, and the Palace of Venaria Reale.

Vox is a provider of audio-guiding equipment and digital destination applications to the travel industry, boasting 55 offices around the world and working with most of the big tour and cruise operators.

Its acquisition of Sycomore will now see the group meet the demands of over 5,500 business partners, providing 27 million audio tours annually.

Furthermore, the Sycomore acquisiton adds several high-profile locations to Vox’s already large global presence, including the new service desk at the Louvre in Paris.

Peter Smith, managing director of Vox for Australasia, said: “Sycomore offers an exciting opportunity for Vox Group to strengthen and expand its product offering in the tourism industry.

“With many high-profile clients and a unique range of services, Sycomore will help support Vox Group strategy in driving development and innovation in the audio and guiding market.”

Sycomore CEO Jean-Yves Boutisseau said: “This cooperation provides a major growth opportunity for both our businesses and an extended service offering for our clients.

“We will be best positioned to support them on their journey, as they move ever more towards digital solutions.”

Latest News

  • Destinations
  • Hotels

Elite Havens adds luxury new villa to its portfolio

Elite Havens, a premier luxury villa rental and management provider, has added a new villa to its existing portfolio of over 250 villas now available for rent in Phuket, Thailand. The Surin Seaview Villa is a three-storey hillside retreat nestled on the hills of Phuket’s beautiful west coast and offers breathtaking views of the Andaman […]

  • Destinations
  • Events

Lunar New Year celebrations across Asia

As the Lunar New Year approaches, various destinations around Asia have announced the different celebrations they have lined up. Fire show, live band, instrumentalists, and bartenders flair show The Anam Group’s two beachfront resorts in Cam Ranh and Mui Ne will celebrate the most significant time in the Vietnamese calendar, Tet, with a broad spectrum […]

  • Conferences

The Australian Tourism Exchange heads to Brisbane Convention & Exhibition Centre from 27 April

The Australian Tourism Exchange (ATE) will be held at the Brisbane Convention & Exhibition Centre from 27 April to 1 May 2025. Tourism Australia requires all sellers attending the event to submit a front panel graphic with one image representing their business for marketing purposes at ATE25, while Destination NSW requires sellers to submit a […]

  • Appointments
  • News

New acting CEO of Destination NSW appointed

Karen Jones has commenced her role as Acting CEO of Destination NSW, taking the reins for an interim period of approximately six months. During this time, the Department of Creative Industries, Tourism, Hospitality and Sport will recruit for a permanent CEO. Jones brings over 27 years of leadership experience in state and local government. Most […]

  • Aviation
  • News

Velocity Frequent Flyer Bonus Points offer deadline looms

Aussies only have a few days left to take advantage of Virgin Australia’s Velocity Frequent Flyer Bonus Points offer, available on eligible Virgin Australia international long-haul flights (including Euro summer!) Aussies can maximise their leave, while maximising their points-earning potential by racking up to 20,000 bonus points on business return flights and 10,000 bonus Points […]

  • Attractions
  • News

Inspirational Australians lead events across NSW as Australia Day Ambassadors

Innovators, educators, musicians, healthcare professionals, elite athletes and environmental advocates are among 80 inspirational Australians who will take part in events across NSW as Australia Day Ambassadors on 26 January 2025. These outstanding citizens and local heroes are handpicked each year by the Australia Day Council of NSW for their exceptional contributions to the community […]

  • Cruise

Royal Caribbean’s latest summer getaway deals with up to 60 per cent off

Royal Caribbean has announced its latest itineraries for short summer getaways aboard Quantum of the Seas and Ovation of the Seas with various savings. Prices for these cruises start from $659 per person for a balcony stateroom. Travellers can enjoy up to 60 per cent off second guests, with up to $850 in instant savings and kids’ sailings from […]

  • Luxury
  • News
  • Tour Operators

APT reveals rebrand for Luxury Travel arm with new look and new monogram

APT Travel Group, Australia’s largest family-owned tour and cruise company, has unveiled a transformative rebrand for APT Luxury Travel, introducing a new era with a fresh, contemporary new look. At the heart of the rebrand is a newly designed luxury monogram, replacing the company’s old logo. APT said the elegant, bespoke symbol represents the legacy […]

  • Events

Brand USA Trade Expo returns to Auckland and Wellington

Brand USA, the destination marketing organisation for the US, has announced the return of its New Zealand Trade Expos in partnership with Air New Zealand and United Airlines. Registrations are now open and are free for travel agents. Last year’s event sold out quickly, so agents are encouraged to register early to secure their place […]