WA Government major events strategy injects $104.9m into the state, says Australian Hotels Association

WA Government major events strategy injects $104.9m into the state, says Australian Hotels Association
Edited by Travel Weekly


The Australian Hotels Association (WA) has welcomed news that the Western Australian Government’s strategy to bring major events to the state is working, with $104.9 million injected into the economy last financial year thanks to Coldplay, WWE and FIFA Women’s World Cup 2023 matches.

Data collected by the AHA (WA) shows that hotel occupancy rates during these drawcard events increased significantly, providing a positive boost to the accommodation and hospitality sector.

AHA (WA) CEO Bradley Woods said the government’s plan to make WA a major events destination was delivering. In May 2024, Perth had the highest occupancy rate for any Australian capital city at 77.3 per cent, an 11.4 per cent increase compared to the same period in 2023.

“Having a diversified schedule of events promotes WA to a wide range of audiences and draws visitors from around the country and the world, reflected in the higher occupancy of our hotels and spending in our pubs, bars and restaurants,” Woods said.

“Whether it’s Coldplay performing two sellout shows to more than 125,000 people at Optus Stadium or the wrestling bonanza WWE Elimination Chamber attracting more than 52,000 in-person fans and up to a billion more watching on TV, these types of events showcase Western Australia to the world and raise awareness of everything it has to offer,” he said.

“This strategy drives tourism and has positive knock-on effects for hospitality jobs, licensed venues and the local economy.”

Hotel occupancy rates in Perth for the weekend of the WWE event on 24 February 2024 was up by 8.2 per cent on the previous year to 93.1 per cent, while during the Coldplay concerts in November 2023 the average occupancy rate was 87 per cent.

Woods said the past weekend’s blockbuster events – the Wallabies versus Springboks rugby at Optus Stadium and the mixed martial arts event UFC305 at RAC Arena – would continue to position Western Australia as a premier destination for world-class sports and entertainment.

Feature image: Coldplay. Photo: James Marcus Haney.

Latest News

  • Famil

TravHost launches expert hosting service to transform industry famils

TravHost offers a pioneering service bridging the gap between media professionals, travel agents and tourism organisations, addressing the demand for exceptional famil hosts. Founded by seasoned travel media professionals Fiona Harper and Carolyne Jasinski, TravHost is poised to revolutionise the way tourism organisations and travel companies approach famils. With decades of experience in tourism and […]

  • Tour Operators
  • Travel Agents

Book big and bag a spot of the TTC Tour Brand’s Top Achievers’ Famil

TTC Tour Brands’ Top Achievers Famil incentive is back, rewarding top-selling agents with the chance to embark on an unforgettable trip to a destination that remains a secret – for now. Agents who have sold any Luxury Gold, Insight Vacations, Trafalgar, Costsaver and Contiki, from 1 December 2024 to 14 March 2025, go into the […]

  • Business Travel
  • Conferences

New Zealand International Convention Centre to open in February 2026

The New Zealand International Convention Centre (NZICC) has announced it is opening its doors to New Zealand and world conferences and events in February 2026. The long-awaited NZICC is set to transform New Zealand’s conference and events industry, boosting visitation and the wider economy with its world-class facilities. Located in the heart of Auckland’s CBD, […]

  • Cruise
  • Events

AmaWaterways invites AU/NZ travel trade to An Evening with AmaWaterways events

AmaWaterways has announced the dates of its upcoming An Evening with AmaWaterways events for travel advisors, just over a year after it entered the Australian and New Zealand markets. Dedicated to travel advisors, the events will be held in six cities and will be hosted by AmaWaterways’ regional sales managers, plus feature a presentation from […]

  • Destinations
  • Tourism

Mooloolaba cruise season boosts Sunshine Coast tourism and trade

Mooloolaba is set to welcome a series of cruise ships through February and March 2025, significantly boosting local businesses and tourism to the Sunshine Coast. Their arrival is expected to create a vibrant atmosphere and provide a substantial economic uplift to the region. Viking Sky kicks off the season on Sunday 8 February, with 930 […]

  • Food & Beverage

Little Pete Brewing opens first of its kind open-air bar

Little Pete Brewing has opened a new open-air bar at 543 Step Rd, Langhorne Creek, a must-visit South Australia destination for a drink with a view. The first-of-its-kind open-air bar sits on 8ha, surrounded by vineyards and paddocks, with the Bremer River flowing nearby and framed by majestic ancient river red gums. “We always felt […]

  • Events

CENTREPIECE is set to make a splash at AIME 2025

CENTREPIECE is set to make a splash at AIME 2025 with a one-of-a-kind activation that showcases their world-class event capabilities to inspire event planners and decision-makers. CENTREPIECE is located in the heart of Melbourne & Olympic Parks, Victoria’s epicentre for live sports and entertainment and home to world-renowned venues including Rod Laver Arena, AAMI Park, […]

  • Destinations
  • Tourism

NYC Tourism + Conventions announces two exciting new events

NYC Tourism + Conventions has announced ‘NYC Off-Broadway Week 2025’ and ‘Value Family Activities’ events lined up for this year. NYC Off-Broadway Week 2025 2-for-1 ticket sales for this event have begun with this season’s program featuring 29 Off-Broadway performances, including 18 new participants. The twice-yearly program runs from 17 February through 9 March with […]

  • Events
  • Tourism

Jeju wins bid to host 2028 Asia-Pacific Microscopy Conference

The Korea Tourism Organization (KTO) has successfully secured the 14th Asia-Pacific Microscopy Conference (APMC14) for Jeju in November 2028. This was achieved in partnership with the Korean Society of Microscopy, Jeju Special Self-Governing Province, Jeju Convention Bureau, and Jeju International Convention Center. Korea was selected as the final host after strong competition at the 13th […]

  • Cruise
  • Food & Beverage

Oceania Cruises sets new standard for onboard dining: one chef for every 10 guests

Oceania Cruises, renowned for The Finest Cuisine at Sea, has set a new standard for onboard dining with an exquisite new menu evolution in The Grand Dining Room. Launching on its newest 1,200-guest ship, Allura, in July 2025, the reimagined menus introduce over 270 brand-new recipes, from curated Signature Eggs Benedict breakfast selection to a chic French […]