WATCH: This is why we need to put an end to elephant riding

Colorful Indian Elephant Convoy walking down the small street from famous Amber Palace in Jaipur, Rajasthan, India. Edited vintage colors.

The Treadright Foundation has released its latest video highlighting one of the organisation’s Wildlife projects in India; Wildlife SOS.

Hosted by TreadRight Ambassador Céline Cousteau, the TreadRight led experience brought together a group of dynamic storytellers on a journey of education and compassion in incredible India.

The central goal of their trip was to learn more about Wildlife SOS’s work to save elephants from negligent and abusive situations and bring more attention to the organisation’s influential #RefuseToRide campaign.

Representing Australia were Brinkley Davies, marine biologist and eco-warrior for Contiki, and Sarah Jane Adams who shares a passion for sustainable travel with Adventure World Travel.

Most travellers have no idea of the abuse that elephants must endure to be “tamed” for riding.

They’re poached from the wild as babies, isolated from other elephants, then beaten until they’re so terrified of people they’ll do anything.

This cruel practice is called phajaan, or “breaking of the spirit.” After the elephants are deemed “tame” enough to do what people tell them, these elephants can look forward to decades of difficult, tedious labour with little to no access to good food, fresh water, quality veterinary care, or even the company of other elephants.

Wildlife SOS is working to put an end to this abusive industry.

“It might be your dream to ride elephants, but this is an elephant’s worst nightmare,” said Kartick Satyanarayan, Co-founder & CEO of Wildlife SOS.

“Riding an elephant may seem innocuous considering the large size of the animal, but the reality is quite different, and extremely shocking.

“Coupled with the fact that these elephants are beaten mercilessly to make them ‘ride-able’ and ‘photo-friendly,’ the excruciating pain that elephants suffer through to carry people on their backs only adds to their misery.

“The never-ending demand from tourists for animal sports and entertainment is keeping this grotesque industry alive. If tourists stop riding elephants, elephant abuse and exploitation will automatically end.

“As long as there are huge profits to be made by exploiting these animals, the abuse and exploitation of the animals in the tourism and entertainment industry will persist.”

Much of what takes place in the elephant-riding industry is illegal by Indian law and, as such, Wildlife SOS is petitioning governmental authorities to do all they can to help put an end to the abuse of elephants used for riding in Jaipur, India.

“Elephants are extraordinary animals and it’s natural to want to experience them up close,”  Shannon Guihan, program director, The TreadRight Foundation explained.

“However, responsible travellers will look more closely and begin to understand the decades of pain, suffering, and cruelty that goes into producing that one-off tourist experience and recognise the need to refuse to ride. We’re honoured to help Wildlife SOS spread this message.”

The TreadRight Foundation’s Wildlife pillar works to protect those animal species most at risk of poaching and ill-treatment.

Partnering with leading wildlife organisations like Wildlife SOS, TreadRight works to protect and rehabilitate wildlife populations around the world.

Latest News

  • Cruise
  • Food & Beverage

Seafood Excellence winners launch new sea-to-plate menu onboard Luxe Island Seafood Cruise

The 2024-25 season of the ultimate seafood dining experience, Luxe Island Seafood Cruise at Rottnest Island, has a new sustainable seafood menu and is now open for booking. Owned by Sea West and operated by its brand Rottnest Cruises, the award-winning Luxe Island Seafood Cruise offers an indulgent day of cruising onboard a 69ft, three-level […]

  • Aviation
  • Breaking News

35 per cent base salary increase part of Virgin Australia pilots new enterprise agreement

Virgin Australia pilots have overwhelmingly voted in favour of a new enterprise agreement that delivers substantial improvements to their pay and working conditions, following 15 months of negotiations. The new agreement guarantees a 35 per cent base salary increase in the first year, followed by 3 per cent annual increases and includes industry-leading lifestyle and […]

  • Conferences

Iconic ‘Spirit of Sydney’ artwork takes pride of place at ICC Sydney

International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has announced the addition of the monumental artwork ‘Spirit of Sydney’ by renowned Australian artist Frank Hodgkinson to its collection. Normally reserved for event attendees, members of the community were able to view the iconic ‘Spirit of Sydney’ mural at the venue’s art tours, guided […]