Which travel companies rank top for Aussie travellers?

High angle view photo of a senior couple floating in the ocean while using swimming and floating devices; wide photo dimensions

It’s a best in show presentation of the travel industry, although we’re not suggesting these brands had to run laps or jump through hoops to impress the judges.

YouGov BrandIndex has unveiled its Best Brands of 2017, and while we could’ve shown you the figures for cars or banks, we thought travel was more your style, plus it’s a way cooler industry anyway!

These airline, hotel and booking brands were rated using YouGov BrandIndex’s Index score, which is a measure of overall brand health that takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.

The Index Rankings list shows the brands with the highest average Index scores between July 1, 2016 and June 30, 2017, with the scores representative of the general population.

In the airline stakes, naturally it was Qantas that took the lead, with Malaysia Airlines taking out the ‘most improved’ title.

For bookings, it was an interesting result, with Booking.com coming in first, closely followed by Flight Centre. It’s not the first time these two have been neck-and-neck in such a race, and earlier this year, Booking.com won Australia’s favourite travel agency.

And in hotels, Hilton and Sheraton were up there fighting for number one.

Check out all the results here:

Best in Brand: Airlines

au_airlines_2017

Airlines: Most Improved

au_airlines_imp_2017

Best in Brand: Booking

au_booking_2017

Bookings: Most Improved

au_booking_imp_2017

Best in Brand: Hotels

au_hotel_2017

Hotels: Most Improved

au_hotel_imp_2017_0

Latest News

  • Hotels
  • News

Mandala Hotels and Resorts opens Hoteloco in Sydney

Mandala Hotels and Resorts has announced the opening of Hoteloco, a boutique hotel featuring 39 rooms spread across five levels. Located at 8 Garden Street, Alexandria, Hoteloco is set to become a distinctive addition to Sydney’s vibrant hospitality scene. Embracing its proximity to the historic Eveleigh Railway Yards, Hoteloco boasts exposed concrete ceilings and an […]

  • Aviation
  • News

Virgin Australia reports second year of profit as it mulls IPO

Virgin Australia’s underlying earnings were up 18.2 per cent for the financial year ending 30 June 2024, rising to $519 million. This is the second year in a row that the airline has reported a profit. Before this, it had a decade of losses. On top of this, group revenue was up 6.8 per cent […]

  • Food & Beverage
  • Hotels

Zentis Osaka launches new “Stay and Savor” package

Zentis Osaka, the city’s only Design Hotels member property, has launched a new “Stay & Savor” package that combines afternoon tea with a two-night stay and daily breakfast. Since opening in 2020, the hotel has been lauded for its sophisticated style and stellar dining at UPSTAIRZ Lounge, Bar & Restaurant. Making Michelin Guide’s inaugural list […]

  • News
  • Tourism

ATIA announces new director as Laura Ruffles steps down

The Australian Travel Industry Association (ATIA) has announced the appointment of Danielle Russom as vice chair while Jamie Pherous replaced Laura Ruffles as director. The changes follow Laura Ruffles’ resignation from the Board. Laura joined the Board as an alternate director in December 2015, before becoming a full director in July 2019. During her time […]

  • News
  • Partner Content
  • Women In Travel

Women in Travel: Inside Travel Group’s Amanda Highfield on where there’s still work to be done

In travel, the issues around gender equality are complex. Whilst there are plenty of women who work in travel, the demographic of the industry is not always reflected at the top where men still hold a disproportionate number of roles. In this interview with Travel Weekly, Inside Travel Group’s national sales manager Amanda Highfield speaks […]

  • Women In Travel

Today is your last chance to enter Travel Weekly’s Women in Travel Awards

If you’ve been sitting on the fence about entering this year’s Women in Travel Awards, then now is your time to make the leap. The Women in Travel Awards highlights the incredible work of women within the travel industry and is open to female-identifying talent across all levels of their careers. It takes just 10 […]