WORLD FIRST: Visit Sunshine Coast launches solar powered ad
Visit Sunshine Coast (VSC) has harnessed the power of its region’s namesake – sunshine – to film its latest campaign ad: Sunshine Moments.
Launched yesterday, Sunshine Moments encourages holiday-makers to visit the Sunshine Coast to find their own ‘Sunshine Moment’ that will leave them beaming.
In a world-first, the campaign ad was filmed using solar power in nine locations across the Sunshine Coast, with a portable 5kw solar generator attached to the film crew’s production vehicle powering everything from their cameras to laptops, battery chargers and even hair dryers.
The film crew and local talent involved in the shoot also took steps to travel sustainably across the destination, with VSC working through the companies Earthcheck and Reforest to remove any emissions generated from aspects of the production that were not able to be solar-powered.
Visit Sunshine Coast CEO Matt Stoeckel said the decision to film the ad using sunshine from the Sunshine Coast reflected the sustainability credentials of the destination.
“The Sunshine Coast is the only destination in the world where three UNESCO Biospheres sit side-by-side, and everything we can do to support the ongoing sustainability of our destination, whether it be big or small, can make a difference,” he said.
“A recent study by The Expedia Group, the 2022 Sustainable Travel Study, found a staggering 90 per cent of holidaymakers are looking for sustainable options when travelling.
“We have some incredible examples of eco-tourism operators on the Sunshine Coast, and part of this campaign will be about giving these operators a platform to share their sustainable practices and attract like-minded travellers.”
To best capture the essence of the destination, Sunshine Moments was also filmed using Sunshine Coast locals.
“Real people, real experiences, real nature and real authenticity are at the heart of what makes the Sunshine Coast so special,” Stoeckel said.
Sunshine Moments will be rolled out in Queensland, NSW and Victoria across multi-media platforms including Facebook, Instagram, WeAre8, Broadcast Video on Demand (BVOD), YouTube pre-roll, Programmatic Display and Native Tiles.
The campaign will be critical in helping lure back interstate visitors to the Sunshine Coast now there are no longer any restrictions on travel, with interstate visitors crucial to supporting the Sunshine Coast tourism industry during mid-week and off-peak periods.
“We have a lot of confidence that Sunshine Moments will connect with travellers and importantly see us get back numbers of more than 1 million interstate visitors that we had prior to the pandemic.”
Email the Travel Weekly team at traveldesk@travelweekly.com.au
Matt Stoeckel solar power solar-powered sunshine Sunshine Moments Visit Sunshine CoastLatest News
TravelManagers explore luxury trends at Signature Travel Network Global Conference
Representatives from TravelManagers Australia have concluded four days of collaboration, learning and networking with luxury travel brands at Signature Travel Network’s 2024 Annual Conference, which took place in Las Vegas. The annual event, which brings together members of Signature’s luxury travel advisor network, partners, travel media and experts, centred this year on “Leveraging the Signature […]
Refurbed Adelaide Qantas Club opens doors to upgraded features
Qantas opened the doors to its upgraded Adelaide Qantas Club today, just in time for the busy holiday period to provide customers travelling through the city of churches with an improved experience. The contemporary space has been designed to celebrate the beauty of the South Australian landscape and features customised furniture by local designers Agostino […]
Booking.com reports 900% increase in travel scams
Eek. Starting to have alarm bells ring off in our heads over that $250 round-trip we just booked to 'Barli'.
PONANT opens Kimberley 2026 season with early-bird savings
PONANT has officially launched its 2026 Kimberley season, with travellers able to choose from 16 departures aboard luxury small expedition vessels Le Soléal or Le Jacques Cartier, with up to 30 per cent savings for early-bird bookings. Guests will experience spectacular waterfalls, ancient First Nation rock art and cultures, breathtaking whale-watching, and thrilling mangrove Zodiac […]
Flight Centre shares rally following AGM
If you really want to know how the travel sector is doing, the stock market is a good barometer.
Tour Guides Australia ramps up training for new additions to jobs shortage List
If you are offered a guided tour, it's usually a bonus knowing the guide knows what they are talking about.
Qantas Engineering looks to invest in local labor while reversing offshore maintenance
As long as our plane is fixed and maintained BEFORE we fly, is our greatest concern.
REVIEW: A day at Disneyland Resort in California – our magical adventure
When it comes to theme parks, Disneyland takes top spot, even if we did campaign heavily for Sydney's Luna Park.
Envoyage hosts 50 advisors in the Maldives for Icons 2024
We think that this is a really important event and that Travel Weekly journos need to be on the ground to cover it.
Ovation of the Seas hosts Jamie Oliver at inaugural Australian Food Hero Awards
Can this man do no wrong? Except those 30-minute meals which usually take us an hour-plus.
Tauck announces slew of new itineraries at a private lunch in Sydney
A family business that has been around for 100 years is a hard thing to come by in travel these days!
Sustainable Aviation Fuel and carbon footprint reduction key focus at Association of Asia Pacific Airlines conference
This much aviation speak may put many to sleep, but for us, it has us reaching for the popcorn.
WATCH: Travel Weekly gets a behind-the-scenes look at The Room Residence ahead of tomorrow’s opening
Avid user of the Room-Res platform? Next time you're in Sydney you'd be mad if you don't stop in and say Gday.
Luxury Travel Collection breaks new ground with Affiliate Membership
Accessing the best of the best in luxury travel seems to be quite an attractive proposition.
Beverly Hills hosts Rodeo Drive holiday lighting celebration
We hope the bright lights will detract from the high price tags of shiny goods along this famous shopping drive.
Luxury Escapes announces new Signature Series foodie tour across Malaysia
The elastic-waisted pants will be packed for this particular trip. Or buy a pair there.
ETC Cluster: Great Journeys New Zealand & TruTravels
Agents are invited to join Evolution Travel Collective for their next cluster update with the latest news from Great Journeys New Zealand & TruTravels. Michelle Daniels introduces the new Great Journeys New Zealand Scenic Plus product as well as a range of new tours & packages available on the beautiful railways of New Zealand. With […]
Hockey Australia extends partnership with SportsLink Travel
We think that it is really great that SportsLink Travel is choosing to 'stick' with Hockey Australia.
The Great Ocean Road Coast and Parks Authority encourages travellers to make advanced plans for a safer and enjoyable summer
You also need to be aware of rubber-neckers paying attention to the views, not the road ahead.
Hotel and hospitality venues reminded to help keep schoolies safe
Dodgy IDs aside, where there is a will there is usually a way with teens.
Spectacular Philippines Christmas festival returns to Darling Harbour
Beware giving the littlies a whole serving of halo halo, that purple haze will hit them eventually.
Celestyal “doubles down” with new fare structure, digital wallet and adding 47 cabins to Discovery
With strong Aussie bookings and our preference for back-to-back cruises, expect a big local push from Celestyal.
CLIA shares new 2023 Global Cruise Industry Economic Impact Study
Cruise Lines International Association (CLIA) has shared the highlights from the association’s new 2023 Global Economic Impact Study at the annual CLIA Cruise Forward conference. The study revealed the highest-ever global economic impact from cruise tourism and reaffirmed that 2023 surpassed 2019 as the benchmark year for cruise industry performance. It also confirmed the cruise […]
Air Tahiti Nui announces new and exclusive flight deals
There are plenty of Easter getaway opportunities available with this round of offers.
London Transport Commissioner takes an insider look at Sydney Metro
London’s Commissioner of Transport, Andy Lord, has toured the new Sydney Metro yesterday, hosted by the Tourism & Transport Forum. “We’re beyond delighted to welcome Commissioner Andy Lord to the fabulous city of Sydney,” TTF CEO Margy Osmond said. “As a long-standing representative of transport, and now the most senior transport official in London, Andy […]
Fireworks as Brisbane celebrates official opening ceremony for Bluey’s World
Fans of the blue cartoon dog appreciated the fireworks display, but real dogs had to be locked away.
Remarkable wins at prestigious 2024 Brolga Northern Territory Tourism Awards
Flying high at the Brolgas in Alice. Some shelf space will now be required for this well-deserved glassware.
Albatross guarantees all spring, summer and autumn 2025 departures
That's a healthy move saying you are 100 per cent certain you'll get the bookings you need. Get ready to fly.
Fremantle hosts the ultimate weekend party with BeerFest Australia
Ok, so its combining beer and yoga! Purists may have something to say about that, but embrace it, we say.
Australian tourism industry comes together for Tourism Australia-led industry initiative
Did you also look through that video and go: 'I know that face, and that one', 'Oh there's so and so'. We did!
Helloworld, VIVA Holidays and Tourism WA team up for bumper Dream Sale campaign
Keeping the momentum going after having just hosted the World Travel & Tourism Conference. So hot right now.
Three days at The Farm, San Benito: Rediscovering wellness and transformation Filipino Style
If you're planning on letting yourself go over the upcoming silly season, this might be a good idea to begin 2025.
You have just 3 days left to buy your earlybird tickets for the 2024 Women in Travel Awards
Apart from who is coming - are you? - one of the more important conversations around here is what to wear.
Liquid & Larder opens at The EVE Hotel Sydney
So many new bars and new dishes to try and so little time. This summer calls for a Sydney staycation
‘I’ve loved it!’ Club Med’s first Home Based Agent conference a winner across the park
A great week in Bali with Club Med. All we can say is we are looking forward to the next one!
Scoot announces new destinations with services commencing from December 2024
We've been talking destination duplication for an age now, and here is a cheap way to try a new tropical paradise.