The 12th Asia Golf Tourism Convention (AGTC) from 2 to 4 April in Danang is set to showcase Central Vietnam as one of the world’s premier golf destinations.
Organised by the International Association of Golf Tour Operators (IAGTO), the prestigious event brings together leading figures from the global golf tourism industry, shining an international spotlight on the region’s exceptional courses, including Laguna Golf Lang Co, Montgomerie Links, and Ba Na Hills Golf Club – the core members of the Vietnam Golf Coast (VGC) collective.
With Vietnam already recognised as one of the fastest-growing golf tourism markets globally, the AGTC reinforces Central Vietnam’s appeal, driving greater international exposure, strengthening partnerships with global tour operators, and fostering opportunities for new tournaments and business growth in the region.
“AGTC 2025 in Danang is a game-changer for golf tourism in Central Vietnam,” Montgomerie Link club manager, Le Vo Hoang Van, said. “It provides a platform to showcase our exceptional courses, hospitality, and the cultural richness of the region.”
Hosting AGTC 2025 is expected to deliver substantial benefits to Central Vietnam’s economy, reinforcing Danang’s position as a leading golf tourism hub. The event brings increased visibility, attracts more inbound golf travellers, and generates business opportunities for hotels, restaurants, and other tourism-related sectors.
Additionally, AGTC highlights the support of local authorities and tourism boards in advancing Danang’s golf industry, ensuring sustained growth and international recognition in the years to come.
Montgomerie Links is preparing extensively for AGTC 2025, focusing on initiatives such as hosting familiarisation trips for international tour operators and media, ensuring the course and hospitality offerings showcase the best of Vietnam. The club is also refining its partnership strategies and expanding its outreach through digital platforms and exclusive Stay & Play package offers.
Ba Na Hills Golf Club, a VGC linchpin and twice named IAGTO Golf Course of the Year (2020 & 2024), sees AGTC as a major opportunity to cement its reputation in the global golf market. The club leverages its long-standing relationship with IAGTO to strengthen ties with leading golf tour operators, host site inspections, and promote its award-winning layout.
“AGTC provides an extraordinary platform to showcase the diversity and world-class quality of golf in Central Vietnam,” Ba Na Hills Golf Club general manager, Simon Mees, said. “With our mountainous setting, exceptional design, and commitment to bringing international tournaments to the region, Ba Na Hills Golf Club is excited to contribute to Danang’s rising status on the global golf stage.”
Just a short distance north, Laguna Golf Lang Co will leverage AGTC as a springboard to expand its market presence, particularly in Australia, New Zealand, and other long-haul destinations. This April, the club will launch a new online booking platform, offering direct tee time reservations and stay-and-play packages, while a dedicated B2B portal will streamline industry partnerships and enhance collaboration.
“Our participation at AGTC 2025 reflects our commitment to making Laguna Golf Lang Co a leading global golf destination,” Laguna Lang Co director of golf, Stephen Banks, said. “With the launch of our online booking platform and the introduction of exclusive long-stay packages, we are elevating the experience for international golfers.”
