The Australian Travel Industry Association (ATIA) has engaged James Hewlett, founder of Endurance Marketing and Consulting, to help with boosting corporate partner engagement and the rollout of the individual membership program.
Hewlett is a highly experienced marketer with a proven record in developing and deploying marketing and brand strategy, particularly in travel. Before launching Endurance, Hewlett held several significant roles including serving on the executive team at Visit USA and head of marketing at Collette.
Hewlett’s appointment continues the ATIA approach of ensuring it has the skills and expertise to advocate for a strong and prosperous Australian travel sector.
ATIA CEO Dean Long said his association was delighted to add Hewlett’s skills and experience to the team.
“His extensive background in marketing, complemented by his deep understanding of the travel industry, further deepens the ATIA team’s capacity especially as we entrench the corporate and individual membership offerings,” Long said.
“Ensuring the ATIA team has voices that have experiences from across our members is critical to the continuous improvement we are committed to delivering for our members.”
Hewlett added: “It’s exciting times for ATIA and I’m delighted to contribute to the hugely talented team who are bringing new initiatives to the industry.”
(Featured Image: James Hewlett & Penny Wong – LinkedIn/JamesHewlett)
