Atout France’s is celebrating the sucess of its “Happy French Tuesday”, a one-day event designed to highlight the diversity and excellence of French tourism through 10 partner hotels and destinations from Paris, Monaco, the Isles of Tahiti, and New Caledonia.
Held at Sofitel Darling Harbour last 7 October, the event unfolded in two parts. It began with a press conference opened by the new Consul of France in Sydney, Gilles Barrier. He highlighted the strength of the Australian market for French tourism and the enduring appeal of France among Australian travellers.
Atout France interim regional director Dominique Maulin reiterated France’s 2030 objective to become the world’s leading sustainable tourism destination and emphasised the country’s strengthened positioning ahead of the 2030 Olympic and Paralympic Winter Games in the French Alps.
Qantas was also part of the event to promote the QF33 direct flight between Perth and Paris, further strengthening the travel connection between Australia and France.
French partners then presented their destinations and properties to key Australian media.
This was followed by a curated workshop that gathered seventeen invited tour operators for 170 one-to-one meetings and in-depth discussions, fostering new opportunities for collaboration with the French tourism industry.
Participating partners included destinations, airlines, and elegant establishments such as Hotel Belmont, La Villa-des-Pres, Monte Carlo SBM Monaco, Hotel Aubusson Paris, New Caledonia Tourism, Tahiti Travel Services, Pearl Resorts, Hilton Hotels, Tahiti Tourisme, Air Tahiti Nui and Qantas.
Organised strategically ahead of Luxperience, Happy French Tuesday provided an ideal platform for France to reaffirm its position as a leading destination for Australian travellers seeking authentic, cultural, and premium experiences.
