Annual figures released by Statistik Austria show that Aussies accounted for 185,000 arrivals and 504,000 overnights in Austria in 2025, setting a new record for the third year in a row.
Figures cracked the magic half-a-million-mark for overnights for the first time ever and surpassing the previous records only set in 2024 by a whopping 16.5 per cent for arrivals and 18.6 per cent for overnights.
December remained the favourite month for visiting Austria, with more than 90,000 Australian overnights recorded, marking the best monthly result ever. January followed with 75,000 overnights.
This strong winter performance highlights the growing appeal of Austria’s ski resorts, which are becoming increasingly popular with Australian travellers thanks to their snow security, outstanding infrastructure, culinary excellence and authentic hospitality. During the summer season, June, July and September were the preferred months, each recording close to 50,000 overnights.
Vienna recorded a 24 per cent increase in Australian overnights compared to 2024. Salzburg City and SalzburgerLand saw growth of 16 per cent, while Tirol increased by 15 per cent. Nearly all major destinations achieved new all-time records. Vorarlberg – home to the exclusive ski resorts of Lech and Zurs am Arlberg – recorded an impressive 28 per cent increase in Australian overnights year-on-year.
“We continue to see remarkable growth across the country – not only in the cultural hubs of Vienna and Salzburg, but also in the regions, particularly Vorarlberg, Tirol and SalzburgerLand,” Australia market representative Lilly Freudmayer said.
“The year-long celebrations of the 200th Strauss anniversary in Vienna and the 60th anniversary of The Sound of Music in Salzburg in 2025 certainly contributed to these strong results. It is also encouraging to see lesser-known destinations emerging as trend locations. Graz, Austria’s culinary capital and gateway to the Styrian wine region, has recorded a 37 per cent increase in Australian overnights over the past two years.”
Looking ahead, 2026 promises further highlights. Vienna hosts the Eurovision Songcontest from 12-16 May, after JJ’s 2025 victory secured Austria the honour of hosting the 70th anniversary edition for the third time.
Thousands of fans from around the world are expected to attend, including a strong contingent from Australia. Under the motto “United by Music,” Vienna once again presents itself as an open and welcoming host city.
Another milestone in 2026 is the opening of the first-ever Sound of Music Museum in Hellbrunn in Salzburg this summer.
Even more event and festival highlights this calendar year in Austria can be found in our 2026 Event Calendar.
