Forget Hobbits and swimsuit models – the star of the new Qantas air safety video is none other than Australia itself.
While Air New Zealand’s safety videos have become headline grabbing due to their unusual stars, Qantas is choosing instead to feature “friendly Australians and stunning destinations ” in its latest offering.
These include the Museum of Old and New Art in Hobart, Bondi Icebergs, Hamilton Island, the Yarra Valley and Josephine Falls in Queensland among others.
The video will be introduced across Qantas’ domestic and international fleet from February, as well as featuring on the airline’s online channels.
Qantas chief executive Alan Joyce highlighted the video as a “unique platform” to promote the local tourism industry and showcase the “confident-but-relaxed” Aussie personality that is a major drawcard for tourists.
“We’ve experimented with different settings for our safety videos over the years, but this time we saw an opportunity to celebrate Australia itself,” he said.
“The result is something that we believe is really special and powerful, but warm, funny and down to earth at the same time, because it’s about everyday Australians.”
Joyce underlined the airline’s commitment to tourism with the airline currently involved in marketing partnerships worth more than $80 million. He also highlighted the rekindling of the airline’s relationship with Tourism Australia – the new video will see Qantas cooperate with Tourism Australia for the first time since their high profile stoush in 2012, jointly promoting the video and the locations featured.
“Qantas has always been the biggest private sector supporter of Australian tourism and we’re delighted to be working with Tourism Australia on the social media campaign that goes with the new video,” Joyce said.
“With the headwind of a lower dollar we have the potential to create a new tourism boom in this country. I’m proud that Qantas is leading the way, not just through our global marketing efforts but by adding flights and seats and expanding our partnerships with the world’s biggest airlines.”
Check out the video here:
https://youtu.be/44MdMGWqHB4
