The Australian Cruise Association and New Zealand Cruise Association renew their Memorandum of Understanding, reaffirming a shared commitment to strengthening and supporting the growth of cruise tourism across the Australasian region.
The renewed agreement formalises an ongoing partnership between the two peak industry bodies, recognising the importance of a coordinated regional approach in an increasingly competitive global cruise environment.
“Cruise itineraries across our region do not operate in isolation – they are part of a broader Australasian ecosystem,” Australian Cruise Association CEO Jill Abel said. “Strengthening alignment between Australia and New Zealand is critical to ensuring we remain a compelling and competitive destination for global cruise deployment.
“Both countries have long been recognised as world-class cruise destinations. By working more closely together, we can better support cruise lines, share insights and promote the depth and diversity of experiences available across our region.”
New Zealand Cruise Association CEO Jacqui Lloyd said the renewed MOU reinforces the value of collaboration in navigating an evolving global operating environment.
“New Zealand and Australia share many of the same opportunities and challenges when it comes to cruise tourism,” Lloyd said. “This agreement strengthens our ability to work together, share knowledge and present a united regional voice to industry partners.”
Under the MOU, both associations will collaborate across key areas including regional promotion, industry intelligence sharing, engagement with cruise lines and alignment on matters impacting the broader cruise sector.
CLIA State of the Cruise Industry report says boom sails into Asia Pacific as demand surges
The agreement also supports joint participation at major international industry events and strengthens communication and collaboration between the two organisations, ensuring a more coordinated approach to supporting cruise deployment and regional growth.
“With strong forward demand and a significant pipeline of new ships entering the global fleet over the next decade, destinations that can demonstrate collaboration, consistency and a clear regional proposition will be best placed to capture future growth,” Abel added.
“This MOU positions Australia and New Zealand as strong partners, working together to showcase the strength of our region and ensuring cruise continues to deliver economic and community benefits across both countries.”
