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Australian Geographic in partnership with global presenting partner, Tourism Australia has launched Australian Geographic: Our Country Immersive Experience (Our Country).
A first-of-its-kind event for the iconic brand, it provides a multi-sensory experience showcased through impressive large format multi-screens to take its audience into the beating heart of Australia’s vast wilderness.
Together with TEG Live, the international touring event is showcased at Hall 7, ICC Sydney Exhibition Centre in strategic partnership with the NSW Government through its tourism and major events agency, Destination NSW. The event is supported by Official Partner, AAT Kings.
Produced by Karina Holden, four-time 2022 Emmy Award winner and UNESCO Sydney City of Film: Filmmaker of the Year, the experience is made up of the works of 25 specialist cinematographers, brought to life from over 100,000 hours in the field. It celebrates every ecosystem in Australia and celebrates the grandeur and diversity of Australia’s wild places, with storms, lightning, fire and ice in their elemental forces.
Tourism Australia Managing Director, Phillipa Harrison said this was a unique opportunity for Australians and potential overseas visitors to see the breadth and diversity of Australia’s great land in one spot:
“Australian Geographic has a long tradition of showcasing the very best of Australia’s natural environment, wildlife, people and places through stunning photography and storytelling.
“Our Country will display Australia’s incredible diversity and help to drive widespread visitation by highlighting all we have to offer on a global stage.”
Featuring highly crafted cinematography and a powerful 360-degree surround soundscape, the immersive experience will encourage audiences to connect to Our Country and develop a personal relationship with the natural world.
NSW Minister for Tourism, Ben Franklin said the world premiere of Our Country was an exciting drawcard for Sydneysiders and visitors to the Harbour City:
“As the gateway to Australia and its premier tourism and events destination, Sydney is proud to be the first to showcase Our Country to the world and position it as a highlight attraction for domestic and international visitors.
“This is an exciting addition to NSW’s world-class events calendar for the upcoming summer and school holiday months, which will provide incredible inspiration for Sydneysiders and NSW visitors to travel right across our state and beyond.”
David Haslingden, Chair of Australian Geographic Society said: “It’s an honour to showcase Australia in all its natural glory. Both Australian Geographic and its sister company, Emmy Award winning Northern Pictures are dedicated to recording and celebrating Australian stories and nature. Our Country is something to be proud and we want everyone to walk away feeling a special connection to this vast unique landscape we call home.”
Ben Hall, Chief Executive Officer of AAT Kings Group said: “AAT Kings is delighted to partner with Australian Geographic on the remarkable event – Our Country. As an iconic travel brand with more than 120 experiences across beautiful Australian country, we welcome the opportunity to showcase both the celebrated and hidden destinations in a spectacular format that is sure to whet the travel appetite.”
Specialists in exhibitions, entertainment and touring, TEG’s Chief Executive Officer, Geoff Jones said that he was thrilled to bring such an innovative event to Sydney.
“This is a unique immersive exhibition and one that will bring together all Australians to appreciate the great country we live in. An exhibition for young and old, don’t miss this extraordinary event, made possible by our partners Australian Geographic, Tourism Australia, Destination NSW and AAT Kings.”
Mapped over 40 impressive screens up to six metres tall, the experience uses large screen 4K technology, motion controlled timelapse cameras and UHD aerial drones. It will be a spectacle not to be missed.
Australian Geographic Our Country Immersive Experience takes place at Hall 7, ICC Sydney Exhibition Centre until 5 February 2023. Following the world premiere in Sydney, Our Country will tour internationally.
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