Avalon Waterways will welcome back Australian and New Zealand travel advisors aboard a dedicated full ship charter on the Danube in March 2027, following overwhelming response and strong commercial results from its inaugural famil earlier this year.
From 19 to 26 March 2027, 120 Australian and New Zealand advisors will journey along the Danube on Avalon’s Danube Dreams itinerary, cruising from Budapest to Vilshofen, on a dedicated advisor-only charter – the second annual sailing of its kind for the region.
The eight-day sailing will be complemented by a series of structured training sessions, interactive workshops, and Q&A opportunities with senior Globus family of brands leadership to further develop advisor’s product knowledge and sharpen their ability to sell across the wider Globus family of brands portfolio.
The 2026 charter delivered measurable results, with participating agents driving significant passenger bookings to date. Head of Commercial Australasia at Globus family of brands, Brett Simon, said the outcomes validated the program’s expansion.
“The 2026 charter proved that advisors who experience Avalon Waterways first-hand are not only more confident selling our ships but become genuine advocates for the brand,” he said. “The results from our inaugural charter exceeded expectations and we’re looking forward to bringing back a charter for our advisors in 2027.”
Avalon Waterways president Pam Hoffee will again join the sailing, reinforcing Avalon’s commitment to engaging directly with the trade.
“Spending time with our Australian and New Zealand advisor community onboard is invaluable, there is no better way to build the kind of deep product knowledge that translates into sales confidence and genuine advocacy,” Hoffee said.
“We saw that firsthand in 2026 and can’t wait to welcome the next group of advisors onto the Danube in 2027.”
Throughout the week, advisors will participate in dedicated training sessions covering key product pillars, selling techniques and the broader Globus family of brands portfolio, alongside opportunities to experience Avalon’s hallmark choice in excursions, ‘Active, Discovery and Classic’, across iconic Danube destinations.
A post-charter coach touring option is also expected to be offered, giving advisors the opportunity to further explore Europe with Globus, with further details to follow.
The 2027 charter will continue to foster connection within the travel advisor community, bringing together travel professionals from across Australia and New Zealand to connect, exchange knowledge and deepen their expertise.
For more information and to register interest in the 2027 Avalon Training Charter, travel advisors are encouraged to contact their local BDM.
