Journey Beyond will run an exclusive agent competition with the chance to win one of three $20,000 mega famils, that will run alongside its first ever brand-led campaign during the Paris 2024 Olympics.
Journey Beyond was agents to become a Beyonder, someone with expert knowledge and understanding of the brand. They are in essence brand advocates, who go beyond for their clients embodying the campaign tagline ‘We go further, to take you beyond’.
Beyonder’s have the opportunity to win a place on one of three all-inclusive 10-day famils, occurring in May 2025 and valued up to $20,000 per person.
Each famil has been carefully curated, all joining together for an experience on Australia’s most iconic train, The Ghan. The winners will enjoy this journey through Australia’s Red Centre in Gold Premium, but will have exclusive access to a Platinum lounge, our most sophisticated service level which is rarely available on a famil.
“This is a huge moment for Journey Beyond and we’re thrilled to bring agents along for the ride,” said Alicia Triggs, Journey Beyond executive general manager – sales and partnerships.
“Experiencing Australia with Journey Beyond means guests will have special access, authentic encounters and all-inclusive touring, and this ultimate Journey Beyond famil means agents will have a firsthand experience of what it means to go beyond.”
What you could win
The three famils are Horizontal Falls & The Ghan Expedition, Kakadu & The Ghan Expedition and Seven Spirit Bay & The Ghan Expedition, all in 2025.
To assist agents and help drive sales, Journey Beyond has also launched a series of offers on The Ghan, furthering incentivising guests to book. These offers include:
- Three free nights of accommodation in Adelaide or Darwin
- $100 deposits available for new bookings
- Savings of up to $1000 on The Ghan when booked by 21 September, 2024
To enter the competition, Beyonder’s must book clients on a selected 2025 Journey Beyond overnight experiences between 26 July-21 September, 2024.
These experiences include The Ghan, Indian Pacific, Great Southern, Outback Spirit and Sal Salis Ningaloo Reef.
Bookings must be deposited to be eligible, and each guest booking equals one entry into the competition.
The prize is awarded to the consultants with the most booked guests in the incentive period, and winners will be announced in October 2024.
