Tourism and Events Queensland’s inaugural Bespoke Queensland event, from 15 to 17 April 2026, will spotlight the state’s premium tourism offerings.
The event is delivered in partnership with Tourism Australia and is set to generate than 600 B2B meetings across its three-day program.
With Brisbane’s Calile Hotel as the backdrop, the event will bring together more than 26 local tourism operators and almost 30 luxury trade buyers.
Participating Queensland products represent almost every Signature Experiences of Australia collective, a portfolio of Australia’s most outstanding holiday experiences curated by Tourism Australia.
Executives from seven Signature Experiences of Australia companies are expected to attend, including Luxury Lodges of Australia, Discover Aboriginal Experiences, Australian Wildlife Journeys, Great Golf Courses of Australia, Great Walks of Australia, Ultimate Winery Experiences Australia and Cultural Attractions of Australia.
Driving future visitation
Tourism and Events Queensland CEO Craig Davidson said Bespoke Queensland will play an important role in strengthening international trade relationships and driving future visitation.
“Bespoke Queensland gives international buyers the opportunity to experience Queensland’s premium tourism offering firsthand, which is critical to growing inclusion of our products in luxury itineraries.
“Queensland is already globally recognised for its natural icons and visitor experiences, and events like this help trade partners understand the depth and diversity of what our state offers,” he said.
Davidson said that the ultimate goal of the program is to drive tourism growth in the state.
“By strengthening trade relationships and driving inclusion in high-end programs, Bespoke Queensland supports Queensland’s long-term tourism growth and our Destination 2045 targets.”
A dedicated familiarisation program is scheduled for June 2026, allowing a select group of buyer to experience Bespoke Queensland products firsthand.
