BESydney scores multi-million dollar boost

It’s a good day for corporate events in NSW.

NSW Minister for Trade, Tourism and Major Events, Stuart Ayres has announced that up to $113 million of corporate incentive events have been secured by Business Events Sydney (BESydney) for 2016 and 2017. This follows yesterday’s announcement that Cathay Life Taiwan Summit has been secured for 2016.

“Up to $113 million has been secured for NSW by BESydney through incentive events in 2016 and 2017, providing an important boost for the NSW economy,” Ayres said.

“Groups secured include Nu Skin Greater China Success Trip 2016, Amway China Leadership Seminar 2017 and Cathay Life Taiwan Summit 2016 which is expected to bring 2200 delegates to Sydney, staying for 5 days and 4 nights.”

BESydney CEO Lyn Lewis-Smith also shared insights into the strong forward pipeline of events.

“This year BESydney has secured incentive events for NSW, spanning sectors including insurance, technology, finance, automotive, manufacturing, pharmaceuticals and direct selling,” she said.

“I’m pleased that Cathay Life Taiwan Summit delegates will visit our shores in May 2016 as a reward for top sales agents who have achieved their targets.  Their visit will support local jobs in our hotels, restaurants and shops.”

Cathay Life Taiwan’s senior executive vice president Shan-Chi Liu confirmed the decision, adding that it would give a healthy boost to Sydney’s corporate scene.

“The Cathay Life team works hard to reach and exceed their sales targets and their reward will be an exciting trip to the vibrant city of Sydney,” Liu said.

“NSW has amazing nature and iconic landmarks that our delegates will enjoy experiencing alongside world-class shopping and cultural attractions.”

“Our Summits have been held in Japan and China the last couple of years and it’s time to bring our wonderful team of insurance professionals back to Australia.”

Destination NSW CEO Sandra Chipchase was equally as thrilled with the announcement, saying it was in Sydney’s nature to secure such prominent events.

“Sydney has beaten fierce international competition to win the Cathay Life Taiwan Summit, which returns to NSW after more than 10 years,” she said.

“Securing this Summit for Sydney demonstrates the success of BESydney and Destination NSW’s combined efforts to promote the strengths and unique attractions that make Sydney one of the world’s leading destinations for business events and conventions.”

BESydney has secured 146 events to take place between January 2015 and December 2023, worth up to $404 million in direct expenditure.