Today we get the 411 on Association of Australian Convention Bureaux marketing and communications executive Annika Hofsink.
The great thing about my job is… Having a big-picture perspective on the business events industry and working for its benefit as a whole.
The challenge for industry is… Competing against Asia for international business.
The biggest thing in MICE this year will be… The collaborative nature of Australian convention bureaux gives AACB access to invaluable market intelligence. Look out for publications from AACB on key industry findings.
My greatest achievement is… Jumping the highest bridge-bungy in the world, Bloukrans Bridge in South Africa – twice.
I try to relax by… Spending time with my husband with a quality pizza, a nice bottle of vino and Netflix.
I don’t understand why… Slow internet still exists.
My favourite venue is… Anywhere that the service is impeccable.
I’ve always wanted to travel to… Morocco
I am scared to death of… Snakes – one made an appearance in a nightmare again just the other night.
I can’t live without… Sleep!
I really wish I had… A better memory
If I could invite four people to a dinner party, they’d be… Katy Perry, Nelson Mandella, Jamie Oliver, and my favourite blogger, Emily Schuman.
For anyone starting out in the industry one piece of advice I’d give would be …. Take the opportunities as they come and don’t be afraid of hard work. Keep a cool head, maintain a positive attitude and enjoy the ride!
