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Big Red Group has won a tender to partner with The City of Melbourne to run its new tourism booking service.
Designed with the 14.9 million annual visitors in mind, the Experience Booking Desk run by Experience Oz will make it easier and more enjoyable to explore Melbourne and Victoria.
Located at the Melbourne Visitor Hub at Melbourne Town Hall, the new service expands on the hub’s offerings, providing visitors with the ultimate one-stop shop to experience Melbourne, from guided tours to transport services, and local attractions.
Get a helping hand on what to do in Melbourne. (Image: City of Melbourne).
Services offered at the new Experience Booking Desk include:
Tour Bookings: Explore Melbourne’s celebrated sites and hidden gems with curated walking tours, bus tours, day trips, and cultural experiences led by knowledgeable guides.
Transport Assistance: Get support with all your transport options, including airport transfers, public transport passes, car rentals, and ride-sharing services as well as your wider booking needs.
Attraction and Event Tickets: Reserve tickets for Melbourne’s top attractions, experiences, events, and festivals, including galleries, museums, sporting events, and live performances.
According to the City of Melbourne’s latest Melbourne Economy Snapshot, Melbourne is Australia’s number one city for interstate spend and visitors, providing significant opportunities for local businesses to thrive.
The Snapshot also revealed that between September and December last year, international and interstate visitors generated two-thirds of Melbourne’s total visitor spend.
“We are thrilled to partner with Big Red Group to offer this new service to the more than 14.9 million visitors who visit Melbourne each and every year,” City of Melbourne Lord Mayor Nick Reece said.
“Our friendly team of experts at the Melbourne Visitor Hub already deliver top-tier services to travellers – offering local insights and the best ways to discover Melbourne like a true Melburnian.
Talking all things Melbourne! (Image: City of Melbourne)
“At Big Red Group we live and breathe our ethos of stories over stuff, which is why we’re delighted to work with The City of Melbourne to ensure visitors to the city have an experience they’ll cherish forever,” Big Red Group CEO David Anderson said.
“Being part of the hub also means we have a fantastic opportunity to spotlight the 45,000 small-business operators in Melbourne – 637 who operate in the state through the Big Red Group Network – and are ready and raring to share their passion for the city and all it has to offer.”
Visitors can access the Experience Booking Desk by visiting the Melbourne Visitor Hub at Melbourne Town Hall.
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