Brand USA has launched its inaugural ‘Ambassador Panel’ for retail agents in Australia and New Zealand, a first-of-its-kind program for the organisation globally.
Unveiled at Brand USA’s New Zealand Travel Trade Expo in Auckland, the ‘Brand USA Ambassador Panel’ offers a unique opportunity for 12 Australian and New Zealand retail agents to become champions of the USA. The 12-month program seeks passionate professionals who are eager to enhance their expertise, inspire others, and amplify the diverse travel experiences that the USA has to offer.
It is supported by Air New Zealand as exclusive airline partner, further strengthening the connection between the Australian and New Zealand travel community and the USA. Both of which are key markets for the airline.
“We are proud to be unveiling this global-first initiative for Brand USA in the Australian and New Zealand market,” Brand USA senior vice president, global markets & chief trade and product development officer, Malcolm Smith, said. “This program represents an incredible opportunity for the retail agent community, and we’re looking for 12 exceptional agents who are not just dreamers, but doers – excited about learning, sharing, and growing in the travel industry. We look forward to seeing how agents showcase their enthusiasm and passion for the USA throughout the application process.”
“Air New Zealand is thrilled to support the Brand USA Ambassador Panel program as airline partner,” Air New Zealand chief commercial officer, Jeremy O’Brien, said. “We’re proud to connect nine cities in Australia to five vibrant destinations in the USA, including New York. The USA is an important and growing market for us, and this program will be an incredible opportunity for agents to experience not only some amazing destinations but also our Air New Zealand product and service.”
Whether it’s the stunning landscapes of the USA’s iconic national parks, the vibrant culture of its cities, or the mouthwatering culinary experiences, the USA is full of wonders just waiting to be explored. Brand USA invites driven and passionate retail agents who are ready to embrace this opportunity to apply for its ‘Ambassador Panel’.
As part of the panel, participants play an essential role in the organisation’s mission to showcase the diversity of the USA. Chosen agents can engage with fellow travel enthusiasts, share insights, and provide valuable feedback on travel trends impacting the USA. Their contributions help shape Australian and New Zealand training programs and initiatives, ensuring that the travel industry remains ahead of the curve.
In return for their dedication, appointees to the panel gain exclusive access to mentoring opportunities with insights from industry experts designed to enhance professional skills. They also receive specialised training providing them with information on the latest travel trends and how to effectively sell the USA.
One of the highlights of the program is a unique familiarisation trip to experience the USA, providing ambassadors with the opportunity to experience the US from a new perspective.
Brand USA emphasises the importance of collaboration with the ‘Ambassador Panel’ creating an environment where ideas are shared freely, support is readily available, and every participant is encouraged to thrive.
Applications for the ‘Brand USA Ambassador Panel’ are open and closes on Friday, 7 March 2025. The program begins on 2 April 2025 with the announcement of selected panel members in late March.
Interested retail agents can complete the application form here, including examples that demonstrate their passion for the United States of America.
