LATAM, Visit Brasil Host Sydney Trade Event

LATAM Airlines and Visit Brasil brought a taste of Brazil to Sydney this week, showcasing the country’s growing appeal to Australian travellers as visitation continues to rise.

“We’ve seen our bookings from Australia to Brazil increase over 50 per cent year on year, so this collaboration with Visit Brasil comes at the perfect time,” LATAM Airlines Country Manager – Oceania, Alberto Chico Garcia said.

“Brazil offers so many bucket list experiences, undiscovered spots and world-class events, and LATAM is the ticket to these and more. We fly daily from Australia’s east coast to Santiago and on to over 60 destinations throughout Brazil.

“With the introduction of our new Embraer E195-E2 aircraft at the end of this year, this number will only increase, inviting travellers to explore more of this striking country via our modern fleet.”

Entertainment at the LATAM Airlines and Visit Brasil lunch.

Held at the Museum of Contemporary Art overlooking Sydney Harbour, the event welcomed more than 50 dignitaries, tourism representatives, operators, top-selling advisors and trade media.

Guests were treated to a three-course Brazilian-influenced lunch, performances from local Samba dancers and a calligraphy pop-up, alongside a series of presentations from LATAM, Visit Brasil and Foz do Iguaçu Tourism Department.

Prizewinner Hilary Dubyk with Alberto Chico Garcia and Celia Andrade.

Hilary Dubyk, General Manager of Eclipse Travel, won an exclusive prize including return flights for two to Sao Paulo and accommodation and experiences in Foz do Iguaçu, thanks to LATAM Airlines and Foz do Iguaçu Tourism.

LATAM Airlines country manager – oceania Alberto Chico Garcia. — LATAM Airlines Country Manager – Oceania Alberto Chico Garcia.

Seamless LATAM connections

South America’s national carrier, LATAM Airlines is making travel to Brazil more effortless with daily service from Sydney and Melbourne to Santiago, and onwards to over 160 destinations across the continent.

Chico Garcia teased the launch of LATAM’s Premium Comfort Class, set to roll out across the airline’s long-haul fleet in 2027 with wider seats, greater recline, increased pitch and lower passenger density.

“Our team pretty much tested the product of every airline, and they chose the one that they considered the best in the market,” he said.

Wi-Fi has also been progressively rolled out across the wide body fleet and the carrier has enhanced its Premium Business offering with a refreshed design, upgraded dining and sustainable amenity kits, all taking inspiration from the flavours and landscapes of South America.

Rediscovering Brazil’s iconic Iguaçu Falls

While Iguaçu Falls remains one of Brazil’s most iconic attractions, Foz do Iguaçu Tourism’s Celia Andrade encouraged advisors to look beyond the famous cascades.

Speaking to Travel Weekly, Andrade highlighted immersive nature experiences, rich biodiversity and sustainable tourism practices that make the destination particularly attractive to Australian travellers.

“You see the waterfalls, you feel the waterfalls, but you can also do things there. You can hike, you can cycle, you can have a picnic, you can have yoga classes… and you can spend the whole day in the national park.”

Visitors can make the most of their trip with boat tours and helicopter rides, or witness the sights with a sunrise breakfast or sunset drinks experiences at the falls.

Sustainability is another destination drawcard, with long-running jaguar conservation programs restoring balance to the ecosystem and tourism practices that tread lightly on the land.

“The tourism touches three per cent of the whole park,” Andrade said. “Although we have lots of visitors every day, they don’t disturb the wildlife.”

Outside the national park, Andrade said Foz do Iguaçu city is well prepared for international visitors, with a broad range of accommodation and tourism services catering to all manner of travellers.