Even PR gurus could do with a freshening up every once in a while – get tips on how to pitch, new trends in PR writing and insider irks from top editors – or perhaps you fancy yourself as a travel writer?
Travel writer Rob McFarland has announced two new writing workshops in Sydney. On 28 April, he’ll be running a writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia’s leading travel editors. On May 6, he’ll be holding a workshop for aspiring travel writers that covers a specialised toolkit of writing and pitching techniques. Both sessions cost $399.
PR writing workshop – Apr 28, 2017
What do Australia’s top travel editors want in press releases and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?
Learn all this and more in a half-day writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia’s leading travel editors.
When: Fri Apr 28, 2017 – 8:30am to 12:30pm
Where: Vibe Hotel Sydney, cnr of Goulburn and Elizabeth Streets, Sydney
Cost: $399
How many: Limited to 10 participants
Need training for several staff? Consider an in-house session tailored to your specific requirements.
Sign up: www.robmcfarland.org or email rob@robmcfarland.org
Travel writing workshop – May 6, 2017
Learn a specialised toolkit of writing and pitching techniques plus get detailed feedback on your writing. Join dozens of students who’ve gone on to be published in outlets such as National Geographic Traveller, The Australian, Sydney Morning Herald, Sunday Telegraph, International Traveller magazine and many more.
When: Sat May 6, 2017 – 10am to 5pm
Where: Vibe Hotel Sydney, cnr of Goulburn and Elizabeth Streets, Sydney
Cost: $399
How many: Limited to 12 participants
Sign up www.robmcfarland.org or email rob@robmcfarland.org
