Ahead of its 30th birthday, Bunnik Tours has unveiled a refreshed brand identity with the new positioning, ‘It’s who you go with’.
The new brand identity recognises Bunnik Tours’ dedication to inspire travellers not just by the destinations they are going to, but by those who will take them there.
Other elements include a new logo lock-up with the tagline ‘Family-run since forever’, highlighting Bunnik Tours’ heritage, as well as injecting the family’s approachable, fun-loving personality into every touchpoint.
Bunnik Tours’ Joint-CEO Dennis Bunnik said the brand refresh celebrates the company’s unique approach to touring and remains true to their family-run values, while connecting with a new generation of travellers.
“Our refreshed brand emerged from an extensive consultation process with the talented team at Town Square. The result is an exciting and important step as we kick off our 30th anniversary year.”
“This isn’t just a business to us – it’s our name, our passion and our legacy. Travel is deeply personal, and we’ve always believed it’s the people you travel with who make a journey truly unforgettable.
“The logo, positioning and visual identity are representative of our purpose, which is to foster deeper connections between travellers and the people, places and cultures they visit.”
Additionally, distinctive branding assets also ensure that destination photography is uniquely recognisable as Bunnik Tours, with all imagery taken by team members, tour directors and customers themselves.
