Business Events Australia gathers valuable insights into domestic corporate decision-makers

Business Events Australia has completed a first wave of research to understand attitudes to restarting events amongst Australian corporate decision-makers.

While there are several factors affecting confidence to host business events in the short term, results showed increasing optimism for events in the next six to 12 months, with 43 per cent of respondents saying they are planning events within the next year.

In addition, 77 per cent of respondents who usually hold at least one event overseas annually say they are likely to relocate one or more of these events to Australia, while two-thirds of respondents believe they are likely to hold the same number of events or more in Australia after the pandemic compared to before it.

Check out more insights from the research – including barriers, confidence factors and event motivations – via the below fact sheet:

Featured image source: iStock/metamorworks