Rendez-vous Canada (RVC) is set to welcome a record number of international travel buyers and Canadian tourism operators in Toronto.
Held from 26 to 29 May 2026, the trade show is a major driver of tourism revenue and international trade.
As one of Canada’s top service exports, tourism is projected to contribute nine to 10 per cent (up to CAD$30 billion) towards Canada’s goal of securing an additional CAD$300 billion in non-US exports by 2035.
The RVC event alone is expected to welcome over 1,400 attendees with more than 60,000 B2B meetings already scheduled.
Over 500 buyers from 24 international markets will meet with 900 sellers representing more than 500 Canadian tourism organisations, including Indigenous entrepreneurs.
Destination Canada Australia managing director Julie King said that Australia remains a key growth market for Canada, driven by strong demand for immersive, high-yield travel experiences.
“Rendez-vous Canada (RVC) plays an important role in connecting Australian buyers with tourism experiences that reflect Canada’s focus on a regenerative approach to tourism, in addition to an opportunity to connect Australian buyers with tourism partners from across the country.
“This year, 12 Australian travel buyers are participating in RVC to explore new product and itinerary opportunities – the business generated through RVC supports our seasonal focus, dispersal into local communities and long-term economic benefit for destinations across Canada,” King said.
All eyes on Toronto
For the city of Toronto, hosting Rendez-vous Canada is set to deliver significant economic benefits.
The 2025 Winnipeg event delivered CAD$89.6 million in business deals signed over three days. This year’s RVC is expected to welcome over 100 additional buyers than the previous year, with deals projected to total over CAD$100 million.
More than 4,000 hotel rooms have been secured in Toronto over the course of the conference, and the preliminary direct economic impact of the event is expected to inject approximately CAD$6.7 million into the local economy.
