Travelport has announced a new marketing partnership with the China Import and Export Fair, popularly known as Canton Fair.
The agreement involves the targeting of travellers flying to Hong Kong during the tradeshow seasons of March to April, and September to November, who will receive promotional messages for Canton Fair via agents on Travelport’s Travel Commerce Platform.
Canton Fair, the oldest and largest tradeshow in China, is held twice a year in the southern city of Guangzhou and is the go-to event for anyone looking to import all manner of products from China.
In 2014, Hong Kong welcomed more than 900,000 MICE visitors from around the world, with tradition showing business travellers attending tradeshows in Hong Kong as being likely to attend tradeshows in Guangzhou as well.
The new marketing partnership utilises a number of Travelport’s Digital Media Solutions which will enable Canton Fair to promote the biannual event to Travelport’s 67,000 travel agencies globally, specifically targeting business travellers to Hong Kong during the tradeshow seasons.
“Our objective is very specific and our target audience very defined. Travelport’s Digital Media Solutions give us a very targeted reach to achieve our goals,” gm of the International Communication Department, China Foreign Trade Centre Liu Quandong said.
“We know that every single web banner and marketing message we have invested in is reaching the right travel agent advising the right traveller at the right time.”
Travelport’s head of destination marketing for Asia-Pacific Anna Au-Yeung added that the partnership would help deliver on important goals.
“Travelport’s advertising solutions are proven to deliver high-impact marketing campaigns via our Travel Commerce Platform,” she said.
“We are delighted that Canton Fair recognises the unique targeting capability of our solutions and we look forward to a long and fruitful partnership.”
