Caravan Industry Association of Australia has $1m up for grabs via new campaign

An incredible opportunity from the Caravan Industry Association of Australia awaits one lucky camper: the chance to win $1,000,000 by enjoying a road trip and supporting local tourism and regional economies.

Australia’s love affair with camping continues to see record growth in interest for caravan and camping holidays in 2023, reaching a 20 per cent increase above 2021/22 with 60.9 million nights taken, 15.1 million trips & a record number of RV registrations totalling to 792,713.

In an effort to remind everyday Australians you can have an incredible holiday without breaking the bank, we have brought back the Road to a Million campaign.

The campaign will inform Australians of the benefits of caravan and camping, providing educational content regarding the best camping equipment, suggested itineraries, recipes, fun and games for all the family plus much more.

“Caravan & Camping is Australia’s best value holiday, not only do you get the best value for money, but you also reconnect to nature, to your relationships and vanquish the everyday stresses of life,” said Keelan Howard, general manager of marketing at Caravan Industry Association of Australia.

The further participants venture from their designated capital cities, the more points they accumulate.

The campaign begins on October 1, 2023 and ends on February 29, 2024.

Not only is this campaign beneficial to get participants camping, which is fundamental for boosting health and wellness, but it’s also great for supporting regional Australia.

To help spread the message, use the hashtag #RoadToAMillion and tag @letsgocaravanandcamping on Instagram and Facebook.