Cathay Pacific has partnered with West Kowloon Cultural District Authority (WKCDA) to unveil a striking new art-focused aircraft livery – “Spirit of Hong Kong – 80th Anniversary Edition”.
Cathay Pacific has been WKCDA’s Travel Partner since 2023, supporting its arts and cultural exhibitions and performing arts programmes through the provision of passenger and cargo services.
Coinciding with Cathay’s 80th anniversary this year, the new art livery combines WKCDA’s ‘Where Art Comes Alive’ brand vision with Cathay’s commitment to creating an elevated and meaningful customer experience under its ‘Move Beyond’ ethos.
An unveiling ceremony for the new livery was held at Hong Kong International Airport, officiated by WKCDA chairman of the board Bernard Chan, Cathay Group chief executive officer Ronald Lam, WKCDA chief executive officer Betty Fung, Cathay chief customer and commercial officer Lavinia Lau, and WKCDA deputy chief executive officer (corporate development) Joyce Ho.
Other distinguished guests include Airport Authority of Hong Kong executive director airport operations Steven Yiu and renowned host and artist Do Do Cheng, who was the host for the ‘WestK in the Sky’ video collaboration between Cathay and WKCDA.
“As one of the world’s leading cultural arts hubs, WestK has strived to expand its network of partnerships, implementing its dual ‘bringing in’ and ‘going global’ strategies to foster Hong Kong’s development into an East-meets-West centre for international cultural exchange,” Chan said.
“Since 2023, Cathay has served as WestK’s Travel Partner, supporting our exhibitions, performing arts programmes and cultural events. The launch of the Spirit of Hong Kong livery highlights our shared vision to support Hong Kong’s outstanding artists and creations and to bring Hong Kong’s arts, culture, and creative prowess onto the global stage. Spirit of Hong Kong embodies WestK’s vision of transcending boundaries and connecting the world, inviting travellers from across the globe to immerse themselves in Hong Kong’s profound cultural heritage and boundless creative spirit.”
“For eight decades, Cathay has grown alongside Hong Kong,” Lam said. “As we mark ‘80 Years Together’ with our home city, we are honouring our heritage with the return of our classic ‘lettuce leaf sandwich’ livery on our Airbus A350 and Boeing 747 aircraft, while also embracing the future with a vibrant modern art livery on our Boeing 777-300ER aircraft.
“In partnership with WKCDA and through ‘The Spirit of Hong Kong’ livery, we aim to support outstanding local artistic creativity and showcase the unique culture and spirit of Hong Kong to audiences around the world. Through our investment of well over HK$100 billion (around AU$18 billion) into our fleet, cabin products, lounges and digital innovation, we will continue to win hearts and strengthen Hong Kong’s status as a leading international aviation hub – moving our city, customers and team forward together.”
