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The Council of Australian Tour Operators (CATO) has revealed the venue for its 2020 awards, as well as releasing details of the event format.
This year’s CATO Awards will be held at Hyatt Regency Sydney on Friday 23 October and, in a fresh take on the event’s evening structure, the seated formalities will be completed in under 90 minutes.
CATO managing director Brett Jardine said this means there will be plenty of time left for pre-drinks, networking, grazing from live cooking stations, hitting the dance floor, and sampling delicious roaming canapés and desserts from around the world.
“The CATO Awards will not be just another awards night,” he said.
“We want everyone who attends the CATO Awards to spend more time interacting and celebrating than seated and watching an awards ceremony.”
The primary purpose of the CATO Awards is for the land-supply tourism sector to recognise the outstanding achievements of retail travel agents as well as trade and mainstream media.
But, as Jardine noted, there’s plenty in it for CATO members, too, despite not being up for awards themselves.
“The interactive nature of the awards night and the promotional lead-up to it offer brilliant opportunities for tour operators, wholesalers and suppliers to engage deeply with their retail partners and showcase their unique offerings,” he said.
The CATO Awards categories focus on areas of specialisation offered by members, and winners will be crowned in the following categories:
Agency of the Year – Europe
Agency of the Year – Americas
Agency of the Year – Asia
Agency of the Year – Africa/Middle East
Agency of the Year – Oceania
Consultant of the Year – Group Touring
Consultant of the Year – Adventure
Consultant of the Year – Youth Travel
Consultant of the Year – Ski
Consultant of the Year – FIT
Rookie of the Year
Trade Media Award
Consumer Media Award
CATO Hall of Fame Award
Full details of the CATO Awards nomination process will be announced in the coming months, and tickets to the event can be purchased here.
CATO Awards need-to-knows
Date: Friday 23 October 2020
Time: 6pm until late
Location: Hyatt Regency Sydney, 161 Sussex St, Sydney
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