The Council of Australian Tour Operators has announced the launch of the first module in its highly anticipated Business Education series within the CATO Touring Academy.
The Touring Landscape – Roles and Responsibilities is a new educational module within the academy that is designed to set a new standard in practical professional development for travel consultants, by providing a comprehensive understanding of the complex roles within the touring industry.
With the growing shift in consumer sentiment toward more bespoke, immersive and culturally enriching travel experiences, the new CATO business education module helps agents to navigate the complexities of packaging travel services, whilst also gaining insights into potential liabilities around booking terms and conditions and recognising the pitfalls when inadvertently acting as tour operators.
Upon completion of this module, participants will have a greater clarity on the distinct roles of the touring sector’s ecosystem, how they interact, and the responsibilities they bear in creating seamless touring experiences.
“The launch of this module marks an important milestone in the Academy’s evolution,” CATO managing director, Brett Jardine, said. “The Business Education section expands the Academy’s offerings, empowering travel consultants to not only excel in selling touring products but also build stronger, more sustainable businesses.”
The Touring Landscape – Roles and Responsibilities is now available to all enrolled participants in The CATO Touring Academy.
