Choice Hotels Asia-Pac has welcomed Bokarina Beach Apartments, on the Sunshine Coast, as a flagship addition to the Ascend Hotel Collection.
This new venture is a collection of one- to four-bedroom, well-equipped, upscale apartments housed within six residential towers, right by pristine Bokarina Beach. There is a growing range of retail outlets, cafes, and restaurants at the ground level of the development within this burgeoning community, including Bocca by renowned local restaurateur, Tony Kelly.
Bokarina Beach Apartments’ franchisees, Chris and Olivia Taylor, are no strangers to Choice Hotels. They also operate First Light Mooloolaba on the Sunshine Coast, and previously managed Hervey Bay’s Oceans Resort & Spa, both positioned within the upmarket Ascend brand.
“As a new destination, Bokarina Beach Apartments needs a strategic partner with proven expertise to maximise exposure,” Chris Taylor said. “We knew it would align perfectly with the Ascend brand and we wanted the strong backing that Choice Hotels delivers to help us tap into new markets, accelerate our growth and get Bokarina on the map. It’s really about driving direct bookings. Choice makes that happen on a global scale.”
Added Olivia Taylor “With First Light Mooloolaba, we’ve seen significant growth with Choice. Revenue management, in particular, has gone from strength to strength, with strategic channel evaluation and optimised pricing generating more returns for our hotel.”
Choice Hotels Asia-Pac CEO Trent Fraser says Bokarina Beach Apartments represents an exciting addition to the Ascend Hotel Collection in Australia, reflecting Choice Hotels’ strategic growth in upscale assets commanding higher ADRs.
“We’re delighted to welcome Bokarina Beach Apartments to the Ascend Hotel Collection,” Fraser said. “With the upcoming Brisbane 2032 Olympics, the hotel is perfectly positioned to benefit from increased demand.
“Chris and Olivia have already seen success with First Light Mooloolaba, and we’re pleased they’ve chosen to expand within the Choice network. We’re proud to offer a full suite of services that help franchisees like Chris and Olivia scale efficiently and focus on profitability, and it’s encouraging to see them recognise the value of that support.”
