Choice Hotels Asia-Pac is continuing to report robust results in the first quarter of 2023, with the hotel group enjoying its biggest-ever month for direct online bookings and corporate sales in March of this year.
Direct online bookings are still booming, with Q1 Asia-Pac bookings though ChoiceHotels.com and the Choice Hotels App up 43 per cent on the same period last year.
March 2023 was a record-breaker for Choice Hotels Asia-Pac, with the group receiving its most direct online bookings and corporate sales (via the GDS, global distribution system) to date.
Australian figures for revenue per available room (RevPAR) in Q1 were 37 per cent higher than the same period in 2022, with average daily rates (ADR) up 16 percent on last year’s rates. New Zealand Q1 RevPAR was up 71 per cent on the same period in 2022, with ADRs for the quarter up 9 percent.
Choice Hotels Asia-Pac CEO Trent Fraser said the Q1 results are encouraging, following a strong 12 months of recovery in 2022, and despite the ongoing global economic pressures.
“The domestic market is hot right now, with consumers continuing to splash out on travel, despite the cost-of-living challenges,” he said.
“We’ve been focusing on building and developing the Choice Privileges loyalty program, and this has continued to pay off in Q1, with a 33 percent increase in loyalty revenue into our hotels. These engaged guests stay more often, stay longer, and spend more on food and beverage than the average consumer.”
Choice Privileges now boasts 57 million members globally, including 540,000 in the AsiaPacific region.
Featured Image: Choice Hotels Asia-Pac CEO, Trent Fraser, and General Manager of Marketing, Matt Taylor, at the launch of Choice Hotels Asia-Pac’s new brand direction
