Cruise tourism has been firmly in the spotlight this week at the ATE26 in Adelaide, where Cruise Lines International Association (CLIA) and the Australian Cruise Association (ACA) have highlighted Australia’s enormous cruising potential to the world travel industry.
As part of their partnership with Tourism Australia, CLIA and the ACA have had a joint presence at the country’s leading travel industry event, taking the opportunity to engage with international buyers, tourism operators, regional and state tourism organisations, and government representatives.
“ATE provides a valuable platform to ensure cruise remains visible within broader tourism and visitor economy discussions,” said CLIA Executive Director in Australasia Joel Katz. “CLIA’s participation helps strengthen relationships across the tourism sector and reinforces the value cruise delivers to destinations, regional economies, and international visitation.”
More than 2,700 attendees including 730 buyers and travel agents from 32 countries converged in Adelaide for ATE26. CLIA and the ACA have been among 1,400 Australian industry representatives from 674 tourism organisations, who together have held more than 55,000 scheduled meetings this week.
