Cruise Lines International Association (CLIA) is ready to launch its 2026 Cruise Month campaign, including its biggest-ever program of webinars for travel advisor members.
CLIA will offer nearly 40 individual webinars throughout October, each aligned with Cruise Month’s four weekly themes: Ocean Cruising, River Cruising, Expedition Cruising and Luxury Cruising.
“Our Cruise Month webinar program is designed to give travel agents the insight they need to engage their clients and inspire them to select their next cruise,” CLIA managing director in Australasia Joel Katz said. “Cruise Month is an opportunity to create a buzz around cruising and the summer sailing season, so the webinar program is a great way to gain up-to-date product knowledge and inspiration to share with clients.”
The webinars are available exclusively to CLIA members and will be available online each Tuesday, Wednesday and Thursday, with choices available at 10am, 12pm, 2pm and 4pm AEDT. Each webinar will be presented by a different CLIA cruise line, giving insight into each brand’s latest initiatives including their newest ships, itineraries, sales tips and product knowledge.
This year’s Cruise Month campaign will bring a fresh cycle of social media activity, digital advertising, education opportunities and other promotional initiatives designed to build excitement around cruising and direct consumers to their local CLIA travel consultant.
The full schedule of webinars is available via CLIA’s Cruise Month page.
