California is turning up the volume this August with the return of Club California, a dynamic, joy-filled training event for travel advisors, product managers and trade professionals in Brisbane, Sydney and Melbourne.
“Play Your Way” is an immersive roadshow is a high-energy celebration of California’s legendary diversity and free-spirited culture. Think colourful training sessions, drag hour takeover, glitter makeovers, big-ticket giveaways and over $30,000 in prizes across three spectacular evenings.
You’ll hear the latest from California’s top travel icons — with free food and drinks, incredible spot prizes, and a chance to win the Ultimate California Road Trip at each city (valued at approx. $10,000!).
What’s on offer
- Win an epic trip to California with return flights, car hire, and five iconic regions included!
- Strut your sparkle – the best-dressed guest at each event wins a $500 Visa Gift Card.
- Get glam with drag makeovers and a live performance.
- Hear from top destinations including Los Angeles Tourism, Universal Studios Hollywood, Marina Del Rey Tourism Board, Santa Monica Travel & Tourism, Visit Anaheim, San Diego Tourism Authority, Visit Greater Palm Springs, Visit Santa Cruz County, San Francisco Travel, Visit Lake Tahoe, and Visit Yosemite Madera County.
- Enjoy a complimentary night out – drinks, bites, and vibes included.
- Only California STAR graduates are eligible to win prizes, including the Ultimate California Road Trip. Complete your training and bring proof on the night!
Event details & registration
BRISBANE
Monday 11 August MOFO Rooftop, Level 15. 275 Grey St, South Brisbane, 4101, Australia, 5.30pm-8.45pm. More information & RSVP HERE
SYDNEY
Tuesday 12 August Universal Sydney, 85-91 Oxford St, Darlinghurst, 2010, Australia, 5.30pm-8.45pm. More information & RSVP HERE
MELBOURNE
Wednesday 13 August Vintage Garage, 323 Smith St, Fitzroy, 3065, Australia, 5.30pm-8.45pm. More Information & RSVP HERE
Dress code: Glitter & colour
It is your moment to shine! Bold, bright, and fabulous is the vibe. Get glam with drag-eye makeovers available throughout the evening, perfect for adding that extra sparkle to your look. The Best Dressed guest will walk away with a $500 Visa Gift Card!
The Grand Prize
Win The Ultimate California Road Trip – valued at approx. $10,000! Each Grand Prize includes economy return flights with United Airlines, car rental from Alamo, and stays with exclusive experiences across Marina del Rey, San Diego, Santa Cruz and Yosemite Madera County
Tickets are free but limited
This event is strictly for travel trade professionals across leisure, wholesale, corporate and entertainment sectors. Limited to one ticket per person.
