Colorado has been a hotspot for Aussies for quite some time now.
And with sights like this, who can blame us?
In fact, according to research from The Colorado Tourism Office (CTO), Australia has been the state’s second-biggest market for overseas travel since 2011.
While Colorado has no direct flights from Australia, approximately 48,400 Australians visited the state in 2016.
That compares with 64,900 from the United Kingdom, the CTO’s top overseas market, and 36,100 from Germany, which ranks as third.
CTO has chosen Asia Pacific Travel Marketing Services (APTMS) to guide a new Australia-based marketing program aimed at boosting this already growing market.
“Australia has been one of our fastest growing markets since 2009, and with Australians’ interest in taking long, leisurely vacations in the U.S., it’s one of our highest-quality markets as well,” said CTO Director Cathy Ritter.
“Australian travellers have long been fans of Colorado’s famed ski slopes, and our research is showing that even larger numbers are interested in experiencing our mountains, beautiful landscapes, unique wildlife and western history.”
APTMS was chosen in a competitive process from a field of five bidders evaluated by a panel that included representation from the CTO as well as from destinations and attractions that target international travellers.
“We are honoured and delighted to announce our partnership with the CTO,” said Kylee Kay, Managing Director of APTMS.
“We aim to capture Australian travellers’ imaginations and inspire them to visit Colorado’s fine national parks and monuments as well as city stops with world-class culinary experiences and experience the welcome and friendliness renowned to Coloradoans.”
