Contiki has partnered with creative agency We Are Social for its latest campaign, Switch on Social Travel which showcases a seven-day trip through Portugal and Spain.
The campaign took 17 content creators from the US and Australia with a combined following of more than 20 million and encouraged them to disconnect from their platforms for the duration of the trip.
Contiki’s channels posted updates and sneak peeks of what the crew were up to throughout the trip and once back online, you can be sure the creators shared their experiences with their own flair.
@iam.mrluke Question are plentiful, but they’re always answered! If not by your new friends, then definitely your trip manager! The joys of going on a trip with @Contiki | Travel Together where everything is planned out for you! All you have to do is rock up, and enjoy yourself! Still time to make the most of the Contiki Switch On Travel Sale! (Live now on contiki.com and link in my bio) #TravelTogether #Contiki #ad
Contiki’s North America president Melissa DaSilva said that the campaign was aimed at “inspiring travellers to truly engage with the world around them”.
“This campaign redefines the conventional use of social media in the tourism industry,” DaSilva said.
“It’s about inspiring the audience to rediscover the real essence of travel – connections made, cultures explored, and memories created away from the digital gaze.”
Executive creative director at We Are Social, Ben Clare said: “For younger generations, never before has the pressure to immortalise a holiday or experience into a flawless social media post been so great.
“But doing so ironically detracts from the joy of travel and being fully present in the moment.
“It’s obviously pretty unconventional to engage travel influencers in a way that actually reduces their time online, but so far it’s proven to be a powerful message: travel is more enriching when you live in the moment, not just capture it.”
