Cosmos has unveiled a new brand campaign to reinforce its extremely competitive offering in the value tour space that reflects a back-to-basics approach that gives travellers clarity among the industry noise.
The core of the 65-year-old Cosmos brand is to deliver great value experiences that deliver quality. By emphasising straightforward, honest touring with no unnecessary ‘frills’ or ‘funny business’, Cosmos continues to position itself as a trusted and reliable choice for both consumers and advisors across the region.
Going live today, the campaign runs across online display, print, social and email, reaching audiences across Australia and New Zealand. Each element directs to the website and reiterates that Cosmos provides trusted travel deals.
“Cosmos offers so much for travellers, its tours are at an attractive and competitive price point, yet delivers a low-effort, reliable and memorable trip for travellers,” Globus family of brands head of marketing Johanna Raeder said.
“Too often, life gets in the way of ticking off the bucket-list. This campaign is here to remind travellers not to put dreams of exploring the world on hold because of a restricted budget or time constraints when it comes to planning.
“Wanderlust doesn’t just disappear, and that’s where Cosmos comes in. In an increasingly crowded market, we’re doubling down on our offering and communicating our commitment to providing our customers with a trusted, good-old-fashioned value-packed travel experience, not only costing less, but one that is flexible and hassle-free too.”
The new campaign was developed in collaboration with Melbourne-based creative agency, Town Square. It has been designed to inspire travellers who take opportunities to travel strategically and often think twice when they see a deal that’s too good to be true.
“We’re excited to bring to life Cosmos’ new positioning that cuts through and delves deep into the core of what Cosmos is,” Town Square executive creative director Brendan Day said. “Working alongside the Cosmos team, we’ve brought to life Cosmos’ no-nonsense offerings, motivating Australian and New Zealand travellers who are on the cusp of exploring the world, to take the next step without worrying about the cost, hassle or time spent.”
To celebrate the campaign launch, from now until 30 April, Cosmos is rewarding travellers with a discount of 10 per cent on every single Cosmos tour in 2026 and 2027.
