Cruiseabout has relaunched its Business Ownership Scheme (BOS), giving eligible team leaders the opportunity to buy into the stores they run and share directly in their success.
The specialist cruise agency, part of Flight Centre Travel Group (FCTG), said the move comes as it continues to expand its retail footprint and grow its network of cruise specialists following its return in 2024.
The BOS is designed to ensure those driving that growth are financially invested in it, with participants receiving a share of their store’s profits as well as a seat on an Owners Advisory Board.
Cruiseabout general manager Brad Kennedy said the relaunch reflects a core FCTG principle.
“The scheme is rooted in a founding principle of FCTG – that people who feel genuine ownership of their business outperform and outlast all others and we want to bring this opportunity to our Cruiseabout team leaders,” Kennedy said.

“The timing is deliberate. Australia’s cruise market continues to grow, and Cruiseabout is scaling to meet demand — making the ability to attract and retain exceptional people more critical than ever.
“BOS is one of the most powerful tools in that mission.”
The scheme is invitation-only and reserved for team leaders who have demonstrated strong leadership and performance, with participants recognised across the Cruiseabout network.
Cruiseabout North Lakes team leader Kate Moulton and Cruiseabout Whitford team leader Christina (Crij) D’Agostino are the first to enter the scheme.
“I now feel like a valued business partner, having skin in the game has been incredibly empowering, I feel motivated to raise the bar with the team to achieve continued success,” Moulton said.
“Having been there from day one, building the store with such a wonderful team and seeing the success it continues to achieve has been so rewarding. I’ve never taken a leap like this before, so backing myself and becoming a BOS owner is something I’m incredibly proud of,” D’Agostino added.
