CT Partners expands focus on business meetings and events

CT Partners has expanded its focus on the meetings-and-events industry as Australia’s event sector gears up for the Asia Pacific Incentives and Meetings Event (AIME) from 10 to 12 February.

The Australian business-events industry is worth $36 billion according to Tourism Research Australia. With a substantial portion of corporate customers allocating more than half of their travel budget to the sector and forecast growth in event spending from meeting planners driven by the rising demand for face-to-face collaboration, the events sector is set for rapid expansion.

CT partners is at the forefront of this trend, providing its members with unparalleled support and opportunities to meet growing demand in the space. Their member network includes some of Australia’s most successful event-management companies, including ATPI Meeting & Events, The Incentive Lab, TAG, Totem Events and TRIBE. In 2024, The Incentive Lab was awarded a National Travel Industry Award for the Most Outstanding Business Events Travel Agency.

Looking ahead in 2025, CT Partners plans to further grow its presence in the events sector by welcoming more events-focused businesses into its network.

“The collaborative nature of CT Partners’ network allows members to share best practices, access market-leading technology, and drive profitability,” CT Partners CEO, Matt Masson, said. “Event-focused members benefit from enhanced supplier relationships and revenue opportunities traditionally tied to travel, such as overrides on supplier income and marketing support.

“Meetings and events are emerging as one of the most exciting growth areas in the travel industry. The pandemic fundamentally changed how businesses operate, placing renewed emphasis on in-person collaboration through off-site strategy days, conferences and team-building activities. CT Partners is perfectly positioned to help our members thrive in this dynamic sector and has identified a gap in the market for buying groups which cater to their requirements.”

CT Partners concluded FY24 with outstanding financial results, achieving Total Transaction Value (TTV) exceeding $2 billion, driven by $1 billion in preferred airline production. This highlights the power of CT Partners’ member-centric model, which maximises value through collective buying power and a robust supplier network.