CWT is integrating WhatsApp into its messaging service channel, giving its customers’ employees another way to contact CWT for assistance with their travel arrangements.
CWT’s current messaging service can also be accessed through the myCWT web and mobile apps, Microsoft Teams, and Workplace from Meta, and is used by over 1,000 customers in more than 70 countries.
“Since (WhatsApp’s) launch in late 2019, the convenience of our messaging service has quickly made it the preferred support channel for many travellers, with customer satisfaction scores of over 90 per cent,” said Erica Antony, CWT’s chief product officer.
We remain focused on creating a simple, efficient, and personalised service experience for our customers, and the integration with WhatsApp allows us to give travellers even greater choice in how they can reach us for assistance.”
CWT’s messaging channel is backed by a team of travel counsellors offering. It is further bolstered with natural language processing and AI capabilities, which allow traveller queries to be efficiently categorised, and addressed by a seamless blend of chatbot and counsellor interaction.
Featured Image: WhatsApp on the screen of an iPhone (iStock/stockcam)
