Delta Air Lines has announced a refreshed shopping and booking experience for travellers using their website and in the Fly Delta app beginning in October.
What’s changing?
Starting 15 May for flights on or after 1 October, Delta will begin offering a combination of products and experiences that gives travellers more choice and control over their journey than ever before.
Delta’s seat products will now be classified into the following categories:
- Delta Main (formerly Main Cabin)
- Delta Comfort (formerly Delta Comfort+)
- Delta First (Formerly First Class)
- Delta Premium Select
- Delta One
Travellers will no longer see “Basic Economy” – instead, that base-level fare class has been folded into Delta Main, which now includes three experience options allowing travellers to better tailor their journey: Basic, Classic, and Extra.
- Delta Main Basic – The lowest-cost fare is the perfect entry point to travel with Delta. Delta Main Basic offers the essentials. Travellers can enjoy the core Delta experience, with restrictions: seat assigned after check-in, Zone 8 boarding priority, cancellation with a fee for a partial eCredit, no mileage or MQDs earned for the trip, and no entry into Delta Sky Clubs (even with credentials).
- Delta Main Classic – This product offers 5 miles per dollar (excluding taxes), eCredit if travellers cancel, better boarding priority, same-day standby options, added flexibility to choose a preferred seat.
- Delta Main Extra – Travellers get even higher boarding priority, base mileage earn at 7 miles per dollar (excluding taxes/fees), easy refundability back to the form of payment, plus same-day standby, as with Classic.
All other seat products include “Classic” and “Extra” tiered experiences for greater choice and more customisation. (In some markets, customers may be offered “Refundable” options in place of “Extra,” which allows flexibility and trip cancellation for a refund at any time prior to departure.)
The new products and experiences are available via a modernised shopping layout on Delta.com and Fly Delta app – one that allows travellers to see key fare attributes at a glance and compare experiences across fares.
“As we listen and learn about what our customers want when it comes to their travel, we know that clarity and choice are paramount,” Delta Air Lines SVP and chief digital officer, Eric Phillips, said. “Our reimagined shopping experience gives customers more options and flexibility to pick the travel experience that works best for them, and a full picture of all the benefits of flying with Delta.”
With Delta’s new booking experience, travellers can tailor their experience to their budget and priorities, getting the value that works for them. Delta’s new branded seat products and experiences begin flying 1 October for flights originating from the US and Canada.
“Our 100,000-plus team is committed to making Delta’s customer experience, both on the ground and in the air, the best in the industry – one marked by a high degree of personalisation, with offerings tailored to your individual preferences,” Delta Air Line chief customer experience officer, Erik Snell, said. “We see this as a continuation of that journey: one in which customers are informed and empowered to select the right experience for them.”
